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Do You Need a Caregiving Break Today?

FAIRFIELD, Conn., May 8 PRNewswire — It's time for a break for America's unsung heroes, the 50 million American caregivers who work tirelessly on behalf of their loved ones, according to Caring Today magazine, the Number One resource for family caregivers.

That's why Caring Today magazine (http://www.caringtoday.com), and Home Instead Senior Care are today announcing the third annual Caring Today magazine's "Give a Caregiver a Break" essay contest. Some 50 million Americans act as family caregivers, providing non-paid assistance for a family member or friend who needs support, guidance and/or physical help with health and medical decisions.

A 2007 nationwide Caring Today survey found that while caregivers take pride in their accomplishments many find the responsibility can take a physical and financial toll, said Susan Strecker Richard, Editor-in-Chief of Caring Today.

"The Caring Today contest is a way for caregivers to get the word out about their experiences," said Strecker Richard. "We are honored to provide family caregivers a chance to be heard and to support these dedicated, under-recognized heroes. We're excited that Home Instead Senior Care is offering $16,000 worth of relief to the people who really need it."

The contest offers family caregivers the opportunity to write about their experiences, and winners will be awarded with much-needed help. Grand prize for the essay contest is $5,000 worth of free care from Home Instead Senior Care, the world's largest provider of non-medical companionship and home care for seniors. Two first prize winners will each receive $2,500 worth of care from Home Instead Senior Care, and 12 "Extraordinary Caregivers" will receive $500 each in service.

"Each day, our CAREGivers see the toll that caregiving takes on families across the world," said Home Instead Senior Care Co-Founder and CEO Paul Hogan. "We know that respite care is one of the biggest benefits to the family caregiver, which is why we're proud to be a sponsor of this contest that will provide needed rest and support to weary family caregivers."

To enter the contest, family caregivers are asked to describe their caregiving experiences, including the challenges they've faced, how they've embraced their role as a caregiver for a senior loved one and inspired others, and how a Home Instead CAREGiver(SM) could make a difference. Entries, which must be 500 words or fewer, can be submitted starting May 1, 2008. Entry deadline is July 16, 2008.

Winning essays will be published in the November/December issue of Caring Today, both online and in the magazine. Videos of the winners will be posted on CaringToday.com.

Contest details are available on Caring Today's Facebook group page (http://www.facebook.com/group.php?gid=22731175184&ref=ts), and on the Caring Today website (http://caringtoday.com), and on the Home Instead Senior Care website (www.homeinstead.com).

About Caring Today, LLC:

Caring Today, LLC, through its magazine and website, is the leading provider of practical advice and resources for family caregivers. Since 2004, the Connecticut-based multiplatform media company has been delivering expertise and support to the estimated 50 million American family caregivers through www.caringtoday.com and Caring Today, its bimonthly magazine with a national circulation of 750,000. Staffed by experienced caregivers familiar with the caregiver's life and the stress it can bring, Caring Today understands the importance of both self-care and outside support. For more information, please visit, www.caringtoday.com.

About Home Instead Senior Care

Home Instead Senior Care is the world's largest provider of comprehensive companionship and home care services for seniors. These services are provided through a network of franchise offices located throughout the United States, Canada, Japan, Portugal, Australia, Ireland, New Zealand, Taiwan, Spain, the United Kingdom, Switzerland and Germany. The company's services are designed for practically any living arrangement where an older adult simply needs human interaction and help with day-to-day activities. For more information, visit www.homeinstead.com.

Contact Susan Strecker Richard Editor-in-Chief, Caring Today 203.254.0783, x104 ssrichard@caringtoday.com Wendy Marx Marx Communications 203.445.2850 wendy@marxcommunications.com

SOURCE Caring Today

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