LIFETIME News
Lifetime Networks Announces Mother's Day Poll and Weekend of Special Programming On-Air and Online
Along with these findings, women voted
Lifetime's
Among the weekend movie highlights is the U.S. Television Premiere of "Me, Mom, Dad and Her" on
Highlights of the FemiNation
Lifetime's FemiNation Poll surveyed more than 2,000 moms to find out how they'd like to spend their
While all virtually all moms indicate that they make sacrifices for their family, what most of them really want on
— Almost all moms indicate that they often make sacrifices for their family (95% total with 59% saying frequently and 36% saying sometimes); and the majority of working moms (59%) find it difficult to balance being a mom and their job. — The majority of mothers \"don't want, need or expect anything from their kids on Mother's Day\" or would be satisfied with a simple \"Thank you\" (73%); however, most of them are optimistic about getting something special: 82% expect to get a gift of some sort from their kids, and a mere 15% doubt their kids will get them anything at all. — Roughly nine-in-10 of \"empty-nest\" moms (88%) are at least somewhat confident that they'll get a call from their kids who don't live at home any more.
Since Mom deserves a gift, the most desired
— The #1 most desired Mother's Day gift among moms is a card (17%) followed closely by \"a day of no chores or responsibilities\" (16%). Only 3% actually indicated that jewelry is what they'd most like to get from their children on Mother's Day. \"Dinner at a nice restaurant\" ranks as the #1 most desired gift that married moms would most like to get from their husbands (19%). — Perhaps not surprising that women just want a day off from housework, the survey also shows that moms are still handling the majority of household chores: 36% state their husbands do about a third of the chores and 47% say that their husbands do less than a third or none. Roughly 16% give credit to their husbands for doing most of the household chores. Moms just want a break. — When thinking about their ideal day, most moms would rather relax at home (55%) than have a night out on the town (10%).
Despite their hectic lives, over three-quarters of moms grade their performance above average. Moms today feel that their job is harder now than it was for their mothers.
— Most moms grade themselves as above average for their \"over-all performance as a mother.\" 55% give themselves a \"B\", while 23% feel they deserve an \"A\". — The majority of moms feel that being a mother today is harder (52%) than it was for their moms, compared to 17% who think it's easier to be a mother today.
As if they weren't busy enough, married mothers are also buying their mothers-in-law's gifts too.
— Of married moms, 55% say that they typically buy their mothers-in-law's gifts. * Zogby International was commissioned by Lifetime to conduct an online survey of 2,072 mothers 18+ April 25-28, 2008. Slight weights were added region, age, and race to more accurately reflect the population. Full survey available upon request. Every Woman Counts Poll: Women Deem Clinton and McCain Most Mom-Worthy
Lifetime, also conducted a recent Every Woman Counts* poll, as part of the Networks' year-long non-partisan effort to encourage women to get more engaged in the political process as voters and future candidates. In addition to findings on issues important to women, voting behavior and perceptions of the presidential candidates, the poll found:
— For a Mother's Day surprise, more women would want to introduce their moms to Hillary Clinton (28%) than John McCain (25%) or Barack Obama (20%). * The Every Woman Counts scientific poll was conducted April 2-7, 2008 by Kellyanne Conway of the polling company inc. and Celinda Lake of Lake Research Partners. The sample was 500 women nationwide, with 100 additional women in Pennsylvania, 100 additional African American women and 100 additional Hispanic women. The margin of error for the main sample is +/- 4.4% at a 95% confidence level. Margins of error for the subgroups are higher. Celebrating Moms on myLifetime.com
In "Mommy Madness," returning for its second season
There will be an entire section (mylifetime.com/lifestyle/home-crafts/
MyLifetime.com will also offer several sweeps to help mark the special day: a Mommy Madness Giveaway for a chance to win
FemiNation is Lifetime's new in-depth research project examining every aspect of women's lives today. Polls throughout the year will reveal women's views on and new trends in technology use, popular culture, lifestyle choices and social activism.
LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.
SOURCE Lifetime
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