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Dr Pepper Snapple Launch Boosted by 3-Day Media Buy Across Combined Retailing Today/Drug Store News Online Networks
www.Retailingtoday.com and www.DrugStoreNews.com are the leading trade news websites for the retail marketplace, serving more than 60,000 unique professional visitors every month.
From
The three-day campaign, designed and produced by the Retailing Today/Drug Store News Custom Media team is expected to deliver more than 200,000 impressions.
"The campaign Dr Pepper Snapple placed in our network to announce its new market independence is a terrific example of how online media can be leveraged quickly and creatively to capitalize on a business opportunity," said
About Retailing Today
Retailing Today is the one-stop source for news and analysis of the nation's highest-volume retailers, across all channels. Anchored by an award-winning print publication (founded in 1962 as Discount Store News) the Retailing Today network now connects its audience of merchandising decision-makers through a platform of multimedia products and services including websites, e-newsletters, interactive digital reports, videos, podcasts and more. For more information go to www.retailingtoday.com.
About Drug Store News
Drug Store News has been the voice of the retail drug industry for more than seven decades. Forty thousand industry professionals read its flagship magazine for its timely coverage of industry news, merchandising trends and pharmacy developments. Its authoritative articles and studies provide extensive coverage of every major segment of chain drug retailing and combination stores, keeping it number one in readership. For more information go to www.drugstorenews.com.
SOURCE Retailing Today
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