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Pop-Tarts(R) Toaster Pastries Offers American Idol Fans First Access to One of the Summer's Hottest Concert Tours

BATTLE CREEK, Mich., May 6 PRNewswire-FirstCall — Attention "American Idol" fans! Be the first to purchase tickets to see this season's "American Idol" finalists perform live in an exclusive opportunity from Pop-Tarts(R) toaster pastries!

Beginning May 14, fans will have a chance to purchase pre-sale tickets for the 2008 Pop-Tarts Presents American Idols Live! Tour by logging onto www.poptarts.com and obtaining a special password to buy concert tickets before they are available to the general public. The password will appear on Poptarts.com starting May 13. Fans can purchase up to eight tickets per household for any of the concert dates.

"We know fans want to see their favorite Idols perform, and we're thrilled to provide them with first access to purchase tickets for this summer's tour," said Etienne Patout, Director, Pop-Tarts toaster pastries. "As the presenting sponsor for the American Idols Live! Tour again this year, we're looking forward to another fantastic tour."

The Pop-Tarts Presents American Idols Live! Tour will feature the top 10 contestants from "American Idol" Season 7. The concert tour will kick off on July 1 in Glendale, Ariz. and will make its final stop on September 13 in Tulsa, Okla. This is the seventh year the Pop-Tarts brand has been the presenting sponsor of the tour.

Fans can also share their favorite "American Idol" tunes with friends and family using a new mini MP3 speaker, courtesy of Pop-Tarts toaster pastries. Tokens may be collected from specially-marked packages of Pop-Tarts toaster pastries to put toward the exclusive American Idol mini MP3 speaker, which works with all MP3 players, CD players and personal radios. Speakers available while supplies last.

The full schedule for 2008 Pop-Tarts Presents American Idols Live! Tour is as follows:

Date Location Venue July 1 Glendale, AZ jobing.com Arena July 2 San Diego, CA San Diego Sports Arena July 3 Fresno, CA Save Mart Center July 5 Las Vegas, NV Thomas & Mack Center July 7 Los Angeles, CA Staples Center July 8 San Jose, CA HP Pavilion July 9 Sacramento, CA ARCO Arena July 11 Portland, OR Rose Garden July 12 Tacoma, WA Tacoma Dome July 14 West Valley City, UT The \"E\" Center July 18 St. Louis, MO Scottrade Center July 19 Rosemont, IL Allstate Arena July 20 Columbus, OH Schottenstein Center July 22 Indianapolis, IN Conseco Fieldhouse July 23 Cincinnati, OH US Bank Arena July 24 Detroit, MI Joe Louis Arena July 26 Toronto, ON Air Canada Centre July 27 Rochester, NY Blue Cross Arena July 29 Pittsburgh, PA Mellon Arena July 30 Newark, NJ Prudential Center August 2 Atlantic City, NJ Boardwalk Hall August 4 Long Island, NY Nassau Coliseum August 6 Albany, NY Times Union Center August 8 Hartford, CT XL Center August 9 Worcester, MA DCU Center August 10 Manchester, NH Verizon Wireless Center August 12 Baltimore, MD 1st Mariner Arena August 13 Philadelphia, PA Wachovia Center August 14 Washington, DC Verizon Center August 16 Lexington, KY Rupp Arena August 17 Charlotte, NC Time Warner Cable Arena August 18 Duluth, GA Arena at Gwinnett Center August 20 Sunrise, FL BankAtlantic Center August 21 Tampa, FL St Pete Times Forum August 24 Houston, TX Toyota Center August 25 Dallas, TX American Airlines Center August 26 Bossier City, LA CenturyTel Center August 28 Oklahoma City, OK Ford Center August 29 Kansas City, MO Sprint Center August 31 Minneapolis, MN Target Center September 2 Green Bay, WI Resch Center September 3 Grand Rapids, MI Van Andel Arena September 4 Cleveland, OH Wolstein Center September 6 Bridgeport, CT Arena at Harbor Yard September 7 Providence, RI Dunkin Donuts Center September 8 Wilkes Barre, PA Wachovia Arena September 10 Ft. Wayne, IN Allen County War Memorial Coliseum September 11 Evansville, IN Roberts Stadium September 13 Tulsa, OK BOK Center

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at www.kelloggcompany.com.

About 19 Entertainment (A CKX Company)

Simon Fuller's 19 Entertainment is recognized as a leading creator, provider and promoter of globally successful music based entertainment, or "entertainment brands".

The company has attracted a unique collection of expertise in people who work together to integrate and leverage activity across television, film, touring, merchandising, music publishing, recording, artist / writer and producer management, sponsorship and promotion. Simon Fuller is the most successful British music manager of all time having sold over 116 million CDs in North America alone, and is known as the creator of "American Idol", the most valuable TV format in the world with an estimated value in excess of $2.5 billion.

About AEG LIVE

AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance, touring for a variety of programming and multi-media production. AEG Live, the nation's second largest concert promotion and touring company is comprised of special event, broadcast and exhibition divisions, eleven regional offices and numerous state of the art venues nationwide. The company's national promotion arm is currently producing tours and productions including Bette Midler "The Showgirl Must Go On" and Cher at The Colosseum at Caesars Palace in Las Vegas and "Tutankhamun and the Golden Age of the Pharaohs," an international tour of the artifacts of King Tut.

AEG Live is a subsidiary of Anschutz Entertainment Group, one of the leading providers of live entertainment and sports in the world. AEG Live is dedicated to all aspects of live entertainment and multi-media production and is the second largest concert promotion, special event and touring company in the world. AEG Live has an international reach with regional and local presence in Los Angeles, New York, Las Vegas, London, Nashville, Houston, Dallas, St. Louis, Atlanta, Denver, Seattle and San Diego.

SOURCE Kellogg Company

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