Visible Results News
Angus & Robertson Writes New Story With Launch of Rewards Program
Angus & Robertson Rewards launched across the store network on 28 April.
"Our stores have really got behind Rewards and our staff have been very excited by the launch," says
Angus & Robertson Rewards members will earn one point for every dollar they spend in-store. Whenever members reach 100 points, members are automatically rewarded with a
Using a proprietary thermal imaging technology, Visible Results can change messages and images on the Graphicard's rewritable face each time the card is used. The card also features points needed for the next reward, as well as the promotion of new releases and special offers.
"We want to share in the immediate excitement of seeing instant rewards go off in stores when customers have their Rewards card updated after a purchase. We want the surprise and delight customers get from winning to generate a buzz on the floor," Fenlon says.
"The information gathered on spending patterns and buying behaviour through the program will allow us to understand the needs and desires of our customers, and provide them with information that we know that will interest them in a personalised manner.
"With the detailed customer and product data that the program will generate we can make better use of our marketing spend and make better business decisions," he says.
The changing messages on the unique card face, reward vouchers, as well as the email campaigns that maintain the brand relationship outside of the retail environment, all ensure Angus & Robertson's loyalty program stands out in the competitive bookseller space.
About Angus & Robertson
Listed as a public company in 1907, the bookseller grew through a series of acquisitions before being acquired in 1970 and again by the then
About Visible Results
Visible Results(TM) is a leading developer of unique loyalty marketing programs that provide innovative relationship marketing solutions for retailers and other consumer-facing branded businesses. Visible Results' global organisation supports a broad spectrum of clients across the specialty retail, mass merchandising and shopping centre sector in
SOURCE Visible Results
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