Medialink Worldwide Incorporated News
Teletrax Announces Multi-Year Contract Renewal With The NBC Agency
The NBC Agency, the internal advertising agency for NBC Universal, supports the promotional and advertising needs of all NBC Universal-owned television entities including NBC network entertainment, news, sports and corporate divisions, as well as its cable, Internet, and syndicated properties. A long-term client of Teletrax, The NBC Agency uses the Teletrax(R) suite of broadcast intelligence services to electronically monitor and analyze affiliate stations' usage of its on-air television show promotions across all 210 U.S. television markets.
"The Teletrax service is an invaluable cornerstone of our business, and has set the industry standard for media measurement and intelligence gathering, and now being able to view all 210 domestic DMAs, it becomes a more powerful tool for us," said
"Through Teletrax, we are able to gain a clear picture of how our promotional campaigns are performing which allows us to determine the effectiveness of our marketing efforts in a precise and immediate manner, providing an unmatched level of excellence in service," added
"Teletrax is very proud of the partnership we have established with the NBC Agency, and we are pleased that it has committed to extend this valued relationship," said
Teletrax currently maintains a proprietary network of detectors that monitors the television broadcasts of over 1,500 channels from more than 50 nations, including all 210 markets in
About Teletrax:
Teletrax (www.teletrax.tv) is the world's first global digital video broadcast intelligence and video asset management service. Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in
About The NBC Agency:
The NBC Agency, founded in
About Medialink:
Medialink (www.medialink.com) is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their intended audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its majority-owned subsidiaries, Medialink also provides Teletrax, a global television tracking and media asset management service to help clients evaluate return on investment from their programming and advertising efforts. Teletrax is 76%-owned by Medialink and 24%-owned by Royal Philips Electronics. Based in
With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses; our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Mediaseed(R); the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; the process of embedding a Teletrax watermark or the watermark itself rendering client content unsuitable for broadcast; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward- looking statements whether as a result of new information, future events or otherwise.
For more information: Andy Nobbs Maria Di Masi President PR/Marketing Manager Teletrax Teletrax Tel: +44 207 845 7300 Tel: 212-812-7010 anobbs@teletrax.tv mdimasi@teletrax.tv
SOURCE Medialink Worldwide Incorporated
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