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Sierra Nevada PRSA to Host Presentation from PR Newswire Multicultural Marketing Expert, Manny Santos

RENO, Nev., May 1 PRNewswire — In a nation rich with diverse cultures and ethnic identities, using just one approach to public relations can be limiting. The Sierra Nevada Chapter of the Public Relations Society of America (PRSA) is hosting an in-depth, professional development seminar on maximizing Hispanic initiatives on Wednesday, May 28 at Harrah's Hotel and Casino Convention Center in Reno.

Manny Santos, Director, MultiVu Latino, a PR Newswire company, will present a program entitled "From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2008," which is traveling nationwide to various PRSA chapters. Santos will feature insights, tactics and tools for the execution and measurement of successful multicultural public relations programs with a concentration on the Hispanic market.

An award-winning media professional with more than 15 years of experience in bilingual television and radio production, marketing and advertising, Santos has developed communications programs for a wide variety of Fortune 500 clients. He is currently the director of MultiVu Latino, a new division dedicated to providing broadcast public relations and multimedia services to the U.S. Hispanic market. He counsels clients on content development and targeted delivery via a full suite of media solutions for television, radio and the Internet.

Event Details

"From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2008" — presentation from Manny Santos, Director, MultiVu Latino, a PR Newswire company

Wednesday, May 28, 2008 11:35 a.m. — Registration Noon - 1:00 p.m. — Lunch/presentation

Location: Harrah's Hotel and Casino Convention Center in Reno, 219 North Center Street Reno, NV 89501

Cost: PRSA Members $20, Non-Members $30, Students: $15 (with valid ID)

For more information and to RSVP, please contact: Aimee Eiguren at 775-323-4500 or aimee@innerwestadv.com.

About Sierra Nevada PRSA

The Sierra Nevada Chapter of PRSA was established in 1984 by a dozen public relations practitioners in northern Nevada. It was the second PRSA chapter in the state, complementing an older chapter based in Las Vegas and aimed at providing public relations practitioners in northern Nevada and the Lake Tahoe area with a closer professional connection to each other and to national public relations activities. The Chapter has been recognized as a leader in PRSA from its beginning. Formal recognition of that leadership was accorded in 1995 with the national "Best of Chapter Excellence" award. The Chapter is active in professional development for its members and community-service service programs for organizations without formal public relations departments. It maintains a close working relationship with the Theodore E. Conover Chapter of the Public Relations Student Society of America (PRSSA) at the University of Nevada, helping the student organization toward a number of regional and national awards.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.

SOURCE Sierra Nevada PRSA

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