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Get Carried Away at STEVE & BARRY'S(R) Stores, the Retail Home for New Line Cinema's Sex and the City: The Movie(TM) Official Apparel

NEW YORK, April 30 PRNewswire — Millions of Carrie, Charlotte, Miranda and Samantha fans have flocked to STEVE & BARRY'S(R) locations since the nationwide retail chain's launch of the BITTEN(TM) collection created by Sarah Jessica Parker - fashion icon and star of the award winning HBO(R) series Sex and the City(R) - last year.

Now they can really get "Carried" away at STEVE & BARRY'S locations, with official Sex and the City: The Movie(TM) apparel, licensed from HBO(R) and New Line Cinema. A series of uniquely designed t-shirts and tank tops will arrive in participating STEVE & BARRY'S locations beginning May 1st, in advance of New Line Cinema's Sex and the City: The Movie(TM) opening nationwide on May 30th.

Featuring classic Sex and the City(R) phrases such as "I'm with Mr. Big" and "I (Heart) Sex and the City(R)," and images such as Ms. Parker's character, Carrie Bradshaw, the Sex and the City: The Movie(TM) collection will appeal to any fan. In keeping with Steve & Barry's mission to deliver high quality merchandise at astonishing low price points, all Sex and the City: The Movie(TM) t-shirts and tanks will be available for $8.98 or less.

A portion of proceeds from the sale of Sex and the City: The Movie(TM) apparel at STEVE & BARRY'S locations will benefit the Children's Defense Fund.

While visiting STEVE & BARRY'S locations to shop for Sex and the City: The Movie(TM) t-shirts and tanks, consumers will be invited to enter a Sex and the City: The Movie(TM) sweepstakes, with prizes including a trip to New York City, a free screening of the movie with 100 friends, free movie tickets, STEVE & BARRY'S gift cards, and more, subject to the official rules for the sweepstakes.

Entries for the sweepstakes will be accepted online as well, at www.steveandbarrys.com and www.bittensjp.com/satcsweepstakes. Free screening passes to Sex and the City: The Movie(TM) will be offered at participating STEVE & BARRY'S stores while supplies last. Check www.steveandbarrys.com and www.bittensjp.com/satcsweepstakes for more information and to obtain official rules for the sweepstakes.

About Steve & Barry's(R)

New York-based Steve & Barry's is a leading casual apparel retailer that offers high-quality merchandise at astonishingly low prices for men, women and children. Founded in 1985, the company operates over 260 anchor and junior anchor shopping center and mall-based locations in 38 states. At Steve & Barry's(R) locations, shoppers will find brands they can't find anywhere else, including the BITTEN(TM) collection, the first-ever apparel line created by actress and global fashion icon Sarah Jessica Parker, and the ELEVEN BY VENUS WILLIAMS(TM) collection, a collection of athletic and lifestyle apparel and sneakers. Steve & Barry's is also the exclusive home of the STARBURY(TM) collection by NBA(R) basketball star Stephon Marbury, the DEAR(TM) collection by Amanda Bynes, the BUBBAGOLF(TM) collection by PGA Professional(R) Bubba Watson, and the BIG BEN WALLACE(TM) collection. Additional information and store locations can be found at www.steveandbarrys.com.

(C) 2008 Home Box Office, Inc. All Rights Reserved. HBO, Sex and the City and I heart Sex and the City are trademarks and service marks of Home Box Office, Inc.

TM & (C) MMVIII New Line Productions Inc, All Rights Reserved.

Copyright (C) 2008 Steve & Barry's LLC. All Rights Reserved.

NBA(R) and PGA Professional(R) are trademarks, services marks, and/or collective memberships marks of their respective owners.

(R) STEVE & BARRY'S is a service mark of Steve & Barry's LLC.

(TM) BITTEN is a trademark of 45220, Inc.

(TM) STARBURY is a trademark of Starbury Corporation.

(TM) ELEVEN BY VENUS WILLIAMS, DEAR, BUBBAGOLF, and BIG BEN WALLACE are trademarks of Steve & Barry's LLC ("Steve & Barry's") or an affiliated company of Steve & Barry's.

STEVE & BARRY'S(R), STARBURY(TM), BIG BEN WALLACE(TM), and BUBBAGOLF(TM) are not associated with, endorsed by, or sponsored by NBA(R), PGA Professional(R), or their respective owners

Contact: Ashley Wallace 516-472-6498/516-477-5915 awallace@steveandbarrys.com

SOURCE Steve & Barry's

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