Telefonica News
MoreMagic Offers Electronic Recharge with Telefonica
NEWTON, Mass., and QUITO, Ecuador, April 30 PRNewswire — MoreMagic Solutions, a leading mobile payments platform provider, and Businesswise S.A., B'WISE, a leading distributor of mobile services in Ecuador, announced today that Telefonica Moviles S.A. is offering electronic recharge for all mobile phone customers in Ecuador, using the MoreMagic MTopUp solution. The electronic recharge service, offered by Telefonica-Movistar, is available through dealers, retailers, and merchants using a mobile handset, POS device, or web interface. The dealer enters the customer's mobile phone number, a pin code and the credit amount, and the mobile airtime is immediately available for the customer.
The MoreMagic MTopUp electronic recharge solution enables Telefonica- Movistar to reach more mobile customers in Ecuador, eliminating costly scratch card distribution and shipping. Offering MTopUp services throughout the country, Telefonica has broadened its outlets to include gas stations, convenience stores, and grocery stores, including the SUPERMAXI chain of stores. With the MoreMagic platform, B'WISE has the flexibility to offer specific commission plans and multiple offerings for Telefonica, and can verify accounting of airtime as required.
"The technological innovations of MoreMagic Solutions have contributed to the significant growth of eTopUp in Ecuador," said Maria Jose Rosero Frisch, eTopUp and Consumer Market Manager, Telefonica-Movistar Ecuador. "B'WISE is one of the most important TopUp GREs in the country," she added.
"At B'WISE, we know that for electronic recharge to be successful in Ecuador, the service has to be available for every subscriber at every location," said Alberto Sandoval, Sr., CEO of B'WISE. "The MoreMagic platform provides easily customized interfaces, so that all customers can have their phones recharged without delays, and operators as well as dealers experience increased revenue."
"We are very pleased to be able to provide our innovative solutions to Telefonica in Ecuador. B'WISE has proved to be an innovative partner for MoreMagic, as we have worked together to establish a powerful distribution network to reach mobile subscribers in Ecuador," said Pankaj Gulati, chairman and CEO, MoreMagic Solutions. "With the solution now available in the SUPERMAXI grocery stores, subscribers will have even more locations where they can recharge their mobile phones, easily and quickly."
About B'WISE
Businesswise S.A. is a company established in Ecuador with expansion plans to Peru and Colombia, dedicated to m-Commerce projects that allow customers with a mobile phone to perform a number of transactions besides voice communication, which include eTopUp, purchasing, money transfer, in markets where the mobile phone has become the gateway to an ample array of innovative services. B'WISE has the technical skills and transaction processing experience to lead complex projects in the fast growing m-Commerce market in Latin America.
About Ecuador
According to GSM, Ecuador led the South America region from 2001 to 2006 in the average annual growth of mobile telephony lines, posting an accumulated rate of 888%, and a penetration rate of 63% in 2006. As of 2007, more than 9.8 million subscribers had mobile phone service in Ecuador. In August, 2007, Telefonica reported it had spent more than $1.1 billion on the Ecuador mobile concession.
About MoreMagic Solutions
With deployments in more than 30 countries worldwide, MoreMagic Solutions offers electronic payments platforms for mobile operators, content providers, distributors, and banks, enabling consumers to purchase goods and services on demand using a mobile phone or the web. MoreMagic's high-throughput payment engine and pre-packaged applications enable customers to offer new revenue- generating services, including Mobile Payments, Mobile Banking, and Mobile Money Transfers.
SOURCE MoreMagic Solutions
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