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FreshDirect and EatingWell Magazine Form a Delicious New Partnership

LONG ISLAND CITY, N.Y., April 29 PRNewswire — FreshDirect, one of the nation's leading online gourmet food purveyors and delivery services, announced today the launch of their very first line of vegetarian 4-Minute Meals created in collaboration with EatingWell, a leading independent consumer food magazine and publisher of EatingWell books and Eatingwell.com. Continuing to help New Yorkers maintain a healthy lifestyle, FreshDirect's new EatingWell line blends bold flavor with perfect portions of protein, grains and vegetables for deliciously well-balanced meals that pack fewer than 500 calories each.

As the latest addition to the 4-Minute Meal line, the EatingWell meals take the convenience of microwave technology and pair it with a growing demand for great-tasting and healthy food options. Developed in conjunction with the culinary experts at EatingWell Media Group, the line offers exciting new flavor combinations in a variety of eight 4-Minute Meals. The EatingWell line covers meatless comfort food classics, exotic Indian flavors, satisfying southwestern and savory Italian specialties, all made with the freshest ingredients available.

"Our customers continually let us know that they are interested in healthy meals and request more vegetarian options," said Eileen Vider, MS RD, FreshDirect Corporate Nutritionist. "EatingWell is known for simple, healthful recipes that taste great and that are in-line with our nutritional parameters. Because their Test Kitchen and staff nutritionist adhere to high standards for recipe testing and nutrition information, we knew that we had a good partner."

FreshDirect's EatingWell menu includes: — Hoppin' John with Vegetarian Chorizo (Vegan) — $7.99 — Indian-Spiced Lentil & Quinoa Ragout with Roasted Vegetables (Vegan) — $8.99 — Portobello Mushroom Ravioli with Three-Tomato Sauce — $6.99 — Balsamic-Roasted Seitan with Beets, Basil & Farro Pilaf (Vegan) — $8.99 — Whole-Wheat Spaghetti & Vegetarian Meatballs with Tomato Sauce — $8.99 — Black Bean & Hominy Succotash with Barbecued Portobello Mushrooms — $7.99 — Tofu & Shiitake Lo Mein with Coconut-Peanut Sauce — $8.99 — White Beans, Pearl Pasta & Artichokes with Roasted Tomatoes & Rapini (Vegan) — $9.99

"When online grocer FreshDirect contacted us, they wanted healthy and delicious vegetarian meals that had fewer than 500 calories but packed in all the nutrients you need," said EatingWell's Test Kitchen Manager, Stacy Fraser. "We knew that with their technology and commitment to fresh, high-quality ingredients that the meals would be first rate and we are thrilled with the results."

Following the design of 4-Minute Meal lines such as Smart & Simple and Tabla, FreshDirect's innovative packaging features a valve specially designed to steam the meal, allowing for a variety of raw ingredients to cook together at the same time. Unlike most pre-packaged culinary offerings, these fresh — not frozen — FreshDirect meals do not need to be thawed. The dishes are simply cooked to perfection in a microwave, guaranteeing optimal flavor and tenderness.

The EatingWell 4-Minute Meals are designed exclusively for FreshDirect customers and are available for purchase at www.freshdirect.com.

About FreshDirect

Founded in 1999, FreshDirect is one of the nation's leading online meals and fresh food manufacturing and delivery services. FreshDirect is setting a new standard for fresh food production and distribution by offering unparalleled quality, product customization, and value pricing from its state-of-the-art kitchen and facility in Long Island City. The company is expanding rapidly and currently serves most of Manhattan and locations in Queens, Brooklyn, Staten Island and the Bronx, as well as parts of New Jersey, Westchester, and Nassau County. The company's vision is to change consumers' lives by providing the ultimate shopping experience for impossibly fresh food and meal solutions. The company currently has over 250,000 customers and has fulfilled over six million orders since opening for business in September 2002. Additional information can be found at www.freshdirect.com.

About EatingWell

Launched in 2002, EatingWell Media Group is a fast-growing independent multi-media company that delivers content across multiple platforms. EatingWell Magazine has a national paid circulation of 340,000 and was named one of the top three magazines in the epicurean category by Folio for the past two years. EatingWell articles have won some of the top awards in food writing including the Bert Greene Award from the IACP (2007 and 2008). EatingWell.com is a vibrant, growing online site with more than 3,000 recipes and a content partner for major portals such as MSN, Discovery Health, Yahoo and the Food Network. EatingWell's book division has produced award winning healthy cookbooks such as Healthy-in-a-Hurry, The EatingWell Diet and, this past May, EatingWell for a Healthy Heart.

SOURCE FreshDirect

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