Andiamo Systems News
In Economic Times Like These - Marketers Can't Afford to Miss What is Being Discussed Online About Their Brands
Andiamo offers the best application in the marketplace to assist those in marketing, corporate communications and sales roles grasp and understand just what is being said about a particular product, company or service online. The advanced technology actively collects, processes and analyzes online social media data from millions of blogs, message boards, forums, social networks like MySpace and Flickr plus mainstream media including news sites and trade publications. The result is a suite of web-based reports that identifies the conversations occurring around brands, who the most influential speakers are, and whether the conversations are positive or negative about those brands. Positioned as a first-mover product for the midsize business, the social media analysis and brand monitoring application enables users to identify and act upon online consumer sentiment with much greater ease, accuracy and affordability.
"I love when we can work with companies like Icon Estates Wines to create measurable results for clients that really make a difference on their bottom line," said
Icon Estates Case Study: Identifying and Reaching Out to Influentials to Increase Online Sales
Background
Icon Estates, the luxury wine division of Constellation Brands, operates wineries with 12 brands and the e-commerce site HartwickandGrove.com. Understanding that many of today's younger consumers may not be as influenced by traditional wine reviewers and publications to make purchase decisions,
Icon Estates started a formal social media measurement program with Andiamo Systems to discover the popular and influential bloggers in the wine space. Matt quickly realized all the information Andiamo delivered allowed him to keep his finger on the pulse of consumer sentiment and market awareness of his brands.
Next step — to see if this information could boost sales in a measurable way.
Icon had inventory of a very high-end, highly rated wine that simply was not selling as well as they planned from their online store. Even after discounting it and advertising on traditional online outlets like Google AdWords, sales had remained flat. Could he harness the power of an 'influential' wine blogger to help drive sales?
What Happened
Andiamo Systems identified a potentially influential niche blog. They contacted the blogger through email and asked if they would help promote a special offer on one of the wines. They agreed to review the wine whether they liked it or not, but would not support promoting the special offer unless they were fans of the wine. Was this a risky move? What if he sent the wine and they gave it a poor review? Matt was confident in the quality so he sent a sample of the wine to them for review. And then he waited.
Outcome
The blogger enjoyed the wine and liked the idea of the special discount. They also agreed to include an exclusive offer code within their post. Within 24 hours, engagement with influentials to measurably increase online sales was determined.
"The day after they blogged about it, sales of the wine boosted dramatically, and continued over the next several weeks as word about the special offer spread," said Matt. "We tracked the sales via the exclusive offer code they included in the review, so we knew the increased sales were due to the blog."
Over the next few weeks, Matt sold more than 100 6-bottle cases, for sales in excess of
CMOs, brand managers, marketing and sales executives — and their public relations and advertising agencies — need the technology Andiamo Systems' provides. With it they have the ability to track market awareness & campaign spend impact, gain competitive intelligence, identify and engage with the biggest influencers of brand perception and purchase intent, position their products more effectively, and manage reputation issues all with one integrated tool.
Customers can sign up immediately and pricing begins at an affordable
About Andiamo Systems
Andiamo Systems is a privately-held
SOURCE Andiamo Systems
Search Our News Using Google Search
Can't find what you want? Try using Google:
