Atlantic City Convention & Visitors Authority News
Visitors Prefer Atlantic City to Las Vegas in Latest Study
ATLANTIC CITY, N.J., April 28 PRNewswire — The votes are in, and Atlantic City is on top. A 2008 independent study conducted by Market Metrix surveying more than 35,000 visitors to Atlantic City and Las Vegas showed that visitors preferred Atlantic City.
The "Always Turned On" destination won in each of the six categories: customer satisfaction, value for price, very likely to recommend, pampered, hip/cool, and sophisticated. The Market Metrix Hospitality Index is the largest and most in-depth measure of performance within the hospitality industry, surveying more than 35,000 people quarterly.
The Market Metrix study noted, "Compared to the Las Vegas Strip, Atlantic City guests are more satisfied with their hotel and casino experience, and in turn, are more likely to recommend Atlantic City hotels and casinos to others. For example, Atlantic City guests are impressed with Harrah's service and employee attitudes and love Borgata's celebrity-chef-run restaurants."
"The results of the study are very encouraging for Atlantic City. As the city continues to grow with new developments and increased competition, our paramount goal is to make sure every visitor has an excellent experience every time," said Jeffrey Vasser, executive director of the Atlantic City Convention & Visitors Authority. "Customer service is the cornerstone of any great destination or resort, and whether you are here for a day trip, getaway or meeting, the employees throughout the city strive to provide an experience that is unparalleled in any other destination."
Results of the study are below: Market Metrix Casino Index Atlantic City Las Vegas Strip Customer Satisfaction 84.5 82.5 Value for Price 87 82 Very Likely to Recommend 78% 59% Emotion Scores Pampered 76 72 Hip/Cool 76 73 Sophisticated 77 73 Demographics Age 56 48 Income 84K 82K
For more information about Atlantic City, visit the official Web site at www.atlanticcitynj.com. The Market Metrix study can be found online at: http://www.marketmetrix.com/en/default.aspx?s=research&p=AtlanticCitytrumpsLas Vegasforcustomersatisfactionandvalue.(Due to length of URL, please copy and paste into your browser.)
The Atlantic City Convention & Visitors Authority serves as the destination's principal marketing arm, stimulating economic growth through convention, business and leisure tourism development. The Authority oversees the management of the Atlantic City Convention Center and Boardwalk Hall on behalf of its parent agency, the New Jersey Sports and Exposition Authority. The Authority is the first in New Jersey to achieve Destination Marketing Accreditation by the Destination Marketing Association International. The Authority is among an elite group of 47 accredited convention and visitor bureaus throughout the United States. For complete Atlantic City information, visit www.atlanticcitynj.com.
SOURCE Atlantic City Convention & Visitors Authority
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