Procter & Gamble News
Kim Lyons Partners with Crest to Introduce New Crest Healthy Radiance Toothpaste System
"I partnered with Crest to launch new Crest Healthy Radiance toothpaste system to show how effortless it is to achieve outer beauty via health from within. I often tell my clients that it can take a long time to see major changes in their weight and appearance, so it is important to stay motivated by adopting smaller, easy habits, such as improving their smiles, that give them the reward of feeling healthy and beautiful along the way," says Lyons.
To stay focused on a daily routine full of healthy habits, consumers can log on to Crest.com and take Kim's very own fitness quiz! Answers to the 10-question quiz will reveal your fitness knowledge. In addition, Kim's tips accompany each answer which will help anyone reach their fitness goal.
ABOUT CREST HEALTHY RADIANCE
Available at mass retail, drug, and grocery stores nationwide, Crest Healthy Radiance is Crest's first and only daily paste and weekly strip system, designed to strengthen enamel below the surface and deep clean to whiten for teeth with healthy radiance. Crest Healthy Radiance Toothpaste System provides a healthy, strong and more beautiful smile from the inside out and when used as directed, whitens up to four times better than the leading whitening paste.
The toothpaste helps remove extrinsic stains using a patented stain prevention polyphosphate technology combined with a gentle silica that whitens teeth and prevents stains from forming.
The deep clean hydrogen peroxide formula, found in the strip diffuses into the enamel and helps eliminate impurities embedded deep under the enamel surface leaving the teeth cleaner and whiter on the outside. The four upper and lower intensive deep cleaning strips are formulated for weekly use, 30 minutes a session.
Together, when used as directed, the Crest Healthy Radiance Toothpaste System strengthens enamel, fights tartar, prevents cavities and removes stains for whiter teeth.
Availability
Crest Healthy Radiance is available at mass retail, drug and grocery stores nationwide. The system includes a 4.1 oz tube of Radiant Mint fluoride toothpaste for daily use and eight Deep Clean Strips (four for upper teeth, four for lower teeth) for weekly 30-minute treatments. The suggested retail price is
ABOUT
Known best for her role on The Biggest Loser, celebrity fitness trainer
ABOUT CREST
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in
ABOUT PROCTER & GAMBLE (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
SOURCE Crest
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