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RuMe Bags News

Everyday Can Be Earth Day with RuMe Bags

DENVER, April 17 PRNewswire — This Earth Day, April 22, 2008, Denver-based RuMe will launch a new series of fair trade produced stylish, affordable reusable bags for the environmentally-conscious consumer available on Delight.com, a set of three for $28.50.

Every minute, one million plastic bags are used worldwide. Going "green" can seem like a big task but making the simple effort of using a reusable bag can change the world.

The RuMe bag is versatile, durable and designed for daily use — in any situation: grocery or mall shopping; as a gym, diaper or beach bag; picnics, overnighters or laundry; or as a reusable gift bag.

The RuMe Bag is unlike any other reusable bag on the market today based on their design and the way they are manufactured.

RuMe Bags are Functional: — The long 11.5\" handle is sized to carry over any shoulder — male or female — The innovative box-stitch side and bottom design offers a structured environment for loading goods — Made from water-resistant 180 denier polyester, bags can hold more than 50lbs. — A set of three RuMe Bags are about the size of a coffee cup when rolled and tied together

RuMe Bags are Manufactured Responsibly:

The RuMe Bag is designed and packaged following a no-waste philosophy, so there is no superfluous packaging or waste.

Most importantly, all RuMe products are designed in the U.S. and manufactured in South Korea in a government certified Fair Trade Factory that incorporates a fair, living wage for all factory employees, ample meal breaks, pay for overtime, and work in a modern, clean, well lit space.

RuMe Bags are Stylish:

RuMe's two premier lines, "Spring in New York" and "Silicon Valley" offer both men and women an attractive alternative to today's paper or plastic options. Striking colors mesh with one-of-a-kind patterns to make a stunning line of six bags.

RuMe will release two more lines in the fall of 2008, and four lines per year.

"It was important for RuMe to stand out from the competition and provide a bag that is stylish, useful and affordable, but also manufactured in a humane and responsible manner," said RuMe president Jae Lee. "Reducing waste is the goal but we must not forget how products are made. We've made a better bag, in a better way."

RuMe is committed to doing its part to protect the environment; a member of Co-Op America, RuMe will also dedicate a portion of its proceeds from each product line to a social or environmental cause.

RuMe Bags are available Earth Day, April 22 on http://delight.com/

More About RuMe

Denver, Colorado-based RuMe was launched to meet the growing need of environmentally conscious consumers who don't want to sacrifice style and functionality. The RuMe team merges a diverse background in international manufacturing, graphic design, media relations and marketing, and product branding, to bring global-friendly products, manufactured under strict fair trade practices that are as stylish as they are useful. Learn more at http://www.rumebags.com

MEDIA CONTACT: The Rose Group Whitney Ashley / Danielle Patla 310-280-3710 Whitney@therosegrp.com / Danielle@therosegrp.com

SOURCE RuMe Bags

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