Unilever News
Looking for Girls in All the Wrong Places
The survey was conducted to introduce AXE Bullet, the first pocket-sized deodorant bodyspray that allows guys to act fast and seize unexpected hook-up opportunities. Findings include:
LOOKING FOR GIRLS IN ALL THE WRONG PLACES? — Only 19 percent of girls** met the last guy they dated at a bar. — Nearly one in four girls (24 percent) would be embarrassed to tell their families they're dating a guy they met at a bar. — When asked where guys should go to meet nice, single girls, more than half (53 percent) of girls said a coffee shop was the best spot, followed by a bookstore (41 percent), gym (40 percent) and grocery store (35). — 36 percent of girls would send their guy friends to church, temple or another place of religious worship in search of single girls. WHEN OPPORTUNITY KNOCKS, ACT FAST — Nine out of 10 girls admit that they've seen cute guys while going about their everyday routines who they wished would make a move and talk to them. — The last time they exchanged flirty glances with a guy, 63 percent of girls wanted him to strike up a conversation. — 65 percent of girls said that summer is the season when they have the most carefree, fun and romantic flings. Even girls living in year-round warm-weather cities, such as L.A., Dallas and Orlando, ranked summer #1. IT'S ALL IN THE APPROACH — Give it a shot! When being approached by a guy, the majority of girls (68 percent) said a guy's approach style (i.e. confidence, wit and humor) matters most. Only 20 percent of girls said that physical appearance is important, and only 11 percent are influenced by time and place of the interaction. GIRLS AGREE: GUYS JUST DON'T GET IT — Only 13 percent of girls said guys often \"get it\" when a girl tries to let him know she's interested. — What cues do girls most frequently use to show their interest? Eye contact and smiling flirtatiously top the list (69 percent), followed by asking for his opinion or advice on something (37 percent), approaching his friends without talking to him directly (26 percent) and asking for the time (23 percent). — Nearly one-third (30 percent) of girls said guys blow the most opportunities with girls by not doing or saying anything. Inaction means no action, guys. Act fast and make a move while you can! BAD LUCK WITH THE LADIES? IF IT'S NOT YOUR M.O., IT COULD BE YOUR B.O. — Nearly 9 out of 10 girls (89 percent) would turn a guy down because he smelled bad. No excuses, guys; be prepared with AXE Bullet!
For an interview with dating expert Amy Spencer, who can shed light on these results and offer tips to help guys act fast, or for product information/samples, please contact: Dan Cohen, Edelman, at 312-240-2750 or dan.cohen@edelman.com Emily Zielinski, Edelman at 312-233-1293 or emily.zielinski@edelman.com
To view our hidden camera footage and see how real guys react when unexpected hook-up opportunities present themselves, please visit http://www.myspace.com/axe.
* Survey conducted by StrategyOne Research, February 2008. National survey of 1,034 women aged 18-30 as well as a local market survey in 10 U.S. markets. ** Aged 21 and older
About Unilever
Unilever (NYSE: UL, UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
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