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1800mattress.com News

Test Drive Is To Cars What 'Test Nap' Is To Beds

NEW YORK, April 16 PRNewswire — 1800mattress.com, the nation's leading tele-retailer of mattresses and bedding accessories, is now offering customers the opportunity to enjoy a 30-minute test nap at any of their 46 locations nationally.

"Whether it is luxury cars, designer handbags, jewelry or other luxury purchases, there is a trial period to ensure synergy between customer and product. Sleep is the ultimate luxury, which impacts health, mood, productivity, etc. It seemed essential to offer 'Test Naps' on the products that our customers will spend approximately 1/3 of their life on," said John O'Connell. "Approximately 50-percent of our customers want to lie on a mattress before they make a purchasing decision and this program takes that concept one step further. The 'Test Nap' will ensure that the mattress and consumer is a match made in slumber."

In order to accurately recreate their home sleep environment, customers are encouraged to bring their favorite pillow or blanket to their local showroom and to get comfortable on their mattress of choice. To encourage a nap, 1800mattress.com consultants will provide customers with a sleep mask and can provide some simple sleep tips on what to look for during their rest to make sure they find the right mattress for their unique sleep needs.

This is the latest way that 1800mattress.com has reinvented how people shop for mattresses. Other examples include:

— March 6, the company began an initiative in Manhattan, NY, that keeps their stores and delivery options open 24/7. This has a national rollout plan. — First bedding retailer to sell mattresses by phone — First to sell mattresses via online chat — First to secure mattress.com — First to offer same day and then narrowed to two-hour delivery — First to offer a \"Comfort Guarantee\"

Founded in 1976, 1800mattress.com is the leading national multi-channel (internet, chat, call center and showrooms) retailer of mattresses, box springs and bedding products. It features products by Sealy, Serta, Simmons, Tempurpedic and King Koil among others from its 30 beds and mattress menu, including custom sizes, futons, and adjustable and organic beds. Its award winning customer service is well chronicled in thousands of media articles and books. The company was also the first mattress retailer to introduce a two-hour delivery window, and fast national and international delivery of its products. Its business-to-business sales division supplies schools, hospitals, hotels and other institutions. For more information, please visit http://www.1800mattress.com.

Contact: Ryan Smith

Steinreich Communications 201-498-1600

SOURCE 1800mattress.com

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