McGraw-Hill Higher Education News
New Text Helps Students Understand the Economy
"Most students will not turn out to be economists, but whether they end up making business decisions, helping design public policies or simply managing their own money, the tools of economics can prove invaluable to them in real life," said
"Microeconomics provides unique insight into the complicated world of economics and offers students and professors innovative content they can relate to personally," said
Bernheim and Whinston developed Microeconomics to refresh the teaching of modern microeconomic theory with clearly written, engaging content and innovative pedagogy that provides students with more accessible ways to understand and master difficult concepts. The text includes more than 100 real-world applications that will stimulate and motivate students by illustrating key economic concepts in action. Microeconomics focuses on the core principles of the intermediate microeconomics course: individuals and firms making decisions, competitive markets, and market failures. The authors carefully motivate each theoretical topic when it is introduced, and thoroughly explain its relevance. An accessible text that does not require knowledge of calculus, Microeconomics nevertheless offers innovative techniques for teaching students to solve a wide range of quantitative problems.
The text begins with a short section covering such basic principles as supply and demand, as well as marginal analysis. The second section of the book examines economic decision making by consumers and firms. Innovative chapters cover topics in game theory, behavioral economics, and decisions involving time and uncertainty. The final section provides a thorough explanation of markets and how they work, beginning with competitive markets and moving on to market failures. The chapters are carefully written to provide instructors with flexibility in organizing their courses. For example, an instructor can move from basic producer and consumer theory to competitive markets, and then cover more advanced topics in decision making like time, uncertainty, and strategy as time permits.
Microeconomics is designed to support one- or two-term intermediate microeconomic courses taught in departments of economics and business schools and can also be used for both graduate and undergraduate economics courses taught in public policy schools. Schools with more advanced principles courses will find the book engaging, as well. Currently, more than 20 schools have adopted the text, including
Bernheim and Whinston met while in graduate school at
Additional information on the text and the authors can be found at http://www.mhhe.com/bernheim1e.
About McGraw-Hill Higher Education
McGraw-Hill Higher Education is a premier provider of teaching and learning solutions for the post-secondary and higher education markets worldwide. It is a unit of McGraw-Hill Education, a leading global provider of instructional, assessment and reference solutions that empower professionals and students of all ages. McGraw-Hill Education has offices in 33 countries and publishes in more than 40 languages. Additional information is available at http://www.mheducation.com/.
Contact: Tom Stanton McGraw-Hill Education (212) 904-3214 tom_stanton@mcgraw-hill.com
SOURCE McGraw-Hill Higher Education
Search Our News Using Google Search
Can't find what you want? Try using Google:
