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1-800-FLOWERS.COM, Inc. News

'Celebrate Mom for Who She Is'

CARLE PLACE, N.Y., April 16 PRNewswire-FirstCall — 1-800-FLOWERS.COM, Inc., (Nasdaq: FLWS), the world's largest florist and a leading multi-channel retailer, announced today the launch of an exciting contest entitled "Celebrate Mom for Who She Is." This new contest is designed to appreciate and reflect on Mom's personality and flair.

"Everyone's Mom has their own individuality and pizzazz that makes them unique; this Mother's Day 1-800-FLOWERS.COM is encouraging consumers to connect with the special mother figure in their life by sharing with the world why your Mom is so wonderful and distinctive," states CEO and founder Jim McCann.

This contest gives entrants the opportunity to enter for a chance to win great prizes like a four day Luxury Included(TM) Family Vacation to Beaches Resorts by submitting a short story with a video or digital photo explaining why their Mom fits into one of five categories: Red Carpet Mom, Garden Mom, Gourmet Mom, Planet Friendly Mom and Mr. Mom. Each category winner will receive prizes that compliment their personality and style. Consumers interested in participating in the contest should visit www.1800flowers.com/mom where they can submit entries and learn contest details. "Celebrate Mom for Who She Is," will run thru May 1, 2008.

1-800-FLOWERS.COM has designed the contest to be centered on the five most prevalent Mom personalities.

— Red Carpet Mom: This is the Mom who was born to be a star. She knows how to take style to the next level or just can't get enough celebrity gossip; either way she was meant to walk the red carpet. — Garden Mom: She spends her weekend afternoons in the garden planting beautiful flowers and is known for her green thumb. — Culinary Mom: This is the Mom who feels right at home in the kitchen and can out-cook or out-bake anyone around! — Planet Friendly Mom: This is the green mom, who is eco-friendly and keeps her family in the green direction. — Mr. Mom: This is the stay-at-home Dad who completes your life, doing the cooking, errands, and just about everything else.

1-800-FLOWERS.COM has partnered with Bluefly, Beaches Resorts, Excitations and Rancho Las Palmas Resort for the contest's winning prizes.

Other prizes include:

Tickets to The Martha Stewart Show, Lowe's $500 gift card, tickets to a New York Botanical Garden event, complimentary stay at the W Times Square Hotel, gift certificate from Plow & Hearth(R) for patio set and garden tools, $1,000 package of Papyrus personalized stationery and gifts, a four course tasting dinner at the acclaimed LaCroix Restaurant in Philadelphia and opportunity to meet Chef Levine, Keurig B60 coffee maker which includes Green Mountain coffee, Greatfood.com(R) gift certificates to be used on their gourmet selection, a year of planet friendly products from 1-800-FLOWERS.COM(R), gift card to Morton's The Steakhouse, basket of Philosophy products, gift certificate to spafinder.com, 3 months of bouquets from Preston Bailey/Florist to the Stars, pronto bags from Skiphop.com, fabulous snacks from The Popcorn Factory(R) and gift certificates from Cheryl & Co(R), Fannie May(R), HearthSong(R), Wind & Weather, and Magic Cabin(R). Total prizes valued over $30,000.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS(R), Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM(R) (1-800-356-9377 or www.1800flowers.com), named one of the top 50 online retailers by Internet Retailer and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from our "Fresh From Our Growers(SM)" collection. As always, 100% satisfaction and freshness are guaranteed.

The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet Gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May(R) confections brands (www.fanniemay.com and www.harrylondon.com); gourmet foods from Greatfood.com(R) (www.greatfood.com); wine gifts from Ambrosia(R) (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R) (www.1800baskets.com) as well as Home Decor from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Problem Solvers(R) (www.problemsolvers.com), Wind & Weather(R) (www.windandweather.com), and Children's Gifts from HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com); and the BloomNet(R) international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.

SOURCE 1-800-FLOWERS.COM, Inc.

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