Virgin America News
Virgin America & Method Team Up for Earth Day
Virgin America, Method Team Up for April 19 and April 22 Earth Day Events
SAN FRANCISCO, April 16 PRNewswire-USNewswire — This Earth Day, Virgin America, the new airline aimed at reinventing air travel and making flying good again, is launching a unique partnership with Method, the environmentally friendly home and personal care product company that creates the hand soap provided on all Virgin America flights. Together, they are sponsoring California State Parks Foundation environmental restoration projects across Northern California and surprising Virgin America guests on flights this Earth Day with a special gift that offers travelers a few easy tools to go green at home.
The two San Francisco-based companies are pledging $3 for every person flying on Virgin America flights on Earth Day (April 22) for environmental restoration projects through the California State Parks Foundation. On April 19, the companies will kick off the partnership with a hands-on volunteer project at Candlestick Point State Recreation Area. Virgin America and Method volunteers, nearby KIPP Bayview Academy students and local residents will come together for a day of community gardening, plantings and other environmental restoration projects that support a better way of life in this underserved San Francisco neighborhood. The Candlestick site would not otherwise have had funding for community-based environmental projects this Earth Day.
All guests on all Virgin America flights on Earth Day (April 22) will receive Method's chic reusable "Plastic Bag Rehab" tote along with the company's new compostable cleaning surface wipes made from 100 percent bamboo. Please RSVP for parking and specific directions and for further info on the SFO airport events on April 22.
Media are invited to attend the volunteer project at Candlestick on April 19, and to "fly-along" to add up pledges to support similar environmental restoration projects on any Virgin America flight this Earth Day April 22.
When: 10:00 a.m. - 1:00.p.m. on Saturday, April 19, press event at 10:00 a.m.
Where: Candlestick Point State Recreation Area - 1150 Carroll Avenue, San Francisco
What: Hands-on environmental restoration projects in this underserved San Francisco community park. Projects will include planting and repair and maintenance of the community greenhouse, nursery and garden.
Who: Virgin America teammates and CEO and President David Cush, Method teammates and CMO Francesca Schuler, KIPP Bay view Academy students, parents and teachers, California State Parks Foundation officials and community leaders.
Visuals: Community garden project in under-served neighborhood with local students from Bayview (8-14 years old), community leaders and elected officials, Virgin America, Method and Parks Foundation leaders.
About Method:
Founded in 2000, Method Products, Inc. is headquartered in San Francisco, California. Today, method is the leading innovator of premium healthy home care products. Method can be found in over 25,000 retail locations throughout the US, Canada, the U.K. and Australia. Major retailers include Target, Wegman's, Costco, Duane Reade, Safeway, Waitrose (UK), Shoppers Drug Mart (Canada) and Woolworths (Australia). Method is a privately held company backed by high net worth individuals and a private equity firm. For more information, please visit the company's Web site at www.methodhome.com.
About Virgin America:
Virgin America is a new U.S. airline that will serve as many as 10 cities within a year of operation, and up to 30 cities within five years. Virgin America's base of operations is San Francisco International Airport's ultra-modern International Terminal. The airline's new Airbus A320-family aircraft offer guests interactive in-flight entertainment systems, power outlets for laptops and other electronic gear, and a host of other innovative features aimed at making flying good again. Zagat's 2007 Airlines Survey ranked the airline #1 among U.S. carriers for quality in First Class and #2 for quality in Coach.
As California's airline, Virgin America's mission is to make flying a little bit more fun, more entertaining, more comfortable and maybe even — a little bit more environmentally sustainable. As the only major airline based in California, we are working to make environmentally sustainable practices to be part and parcel of our business model and looking at all areas of operations to reduce its environmental impact. The airline's brand new fleet is significantly more fuel efficient than the average plane flying domestically. In addition, as with all Virgin-aviation businesses, the entire Virgin share of profits in the company, are invested directly in renewable fuels research. To learn more: www.virginamerica.com
About California State Parks Foundation:
With our 95,000 members, the California State Parks Foundation (CSPF) is the only statewide independent nonprofit membership organization dedicated to protecting, enhancing and advocating for California's magnificent state parks. Since 1969, CSPF has contributed more than $136 million to benefit state parks. CSPF is committed to improving the quality of life for all Californians by expanding access to the natural beauty, rich culture and history, and recreational and educational opportunities offered by California's 278 state parks — the largest state park system in the United States.
About KIPP:
The San Francisco-based Knowledge is Power Program (KIPP) operates a network of free, open-enrollment, college-prep public schools in under-resourced communities throughout the country. KIPP is Virgin America's primary charity and the carrier auctioned seats on their very first flights for KIPP's SF Bayview Academy School, in the underserved Bayview neighborhood of San Francisco. The mission of KIPP Bayview Academy is to equip Southeastern San Francisco students with the knowledge, critical thinking skills and character traits needed to succeed in top quality high schools and colleges. http://www.kippbayview.org
SOURCE Virgin America
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