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Equifax Credit Report Control Takes Credit Monitoring to New Level

ATLANTA, April 16 PRNewswire-FirstCall — In its first few months, Equifax Credit Report Control (CRC) has received excellent reviews from Equifax customers who are seeking the best available protection from the possible impact of identity theft.

In October, 2007, Equifax announced that consumers who purchase its Equifax Credit Watch(TM) credit monitoring products have the option of locking and unlocking their Equifax credit file through their Internet-based credit monitoring account. This process can help prevent new accounts from being opened without permission. In the first four months, more than 50 percent of new credit monitoring customers have signed up for Equifax Credit Watch with the new CRC feature.

More than 600 Equifax customers participated in an online survey in February and the majority responded that the ability to lock and unlock their credit file in real time ranked as the top reason for owning the product. In fact, 72 percent of those customers would recommend Equifax Credit Watch with CRC to others and are satisfied with the product. "I love the alerts and being able to lock the report," said one customer. "I like being able to protect my credit with no worries," said another survey respondent.

"Consumers are quickly discovering that monitoring their credit combined with the ability to lock and unlock their Equifax credit file is the best way to protect themselves from the effects of identity theft," said Steve Ely, president, Equifax Personal Information Solutions. "We are very pleased that consumers are recognizing that this level of protection is superior to other alternatives in the market."

More than 8 out of 10 Equifax Credit Watch customers are concerned about the effects of identity theft, and nearly 6 out of 10 either have been identity theft victims or know someone who has been a victim.

Equifax Credit Watch with Credit Report Control is offered for $14.95 a month for Equifax Credit Watch(TM) Gold with 3-in-1 Monitoring. Credit Report Control is available with all Equifax Credit Watch products, or can be added to an existing Credit Watch membership, for just $2 a month. Details about Equifax Credit Watch with new Credit Report Control are available at http://www.equifax.com/credit-product-list/ .

About Equifax (www.equifax.com)

Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability. Businesses — large and small — rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately 7,000 people in 14 countries through North America, Latin America and Europe. Equifax is a member of Standard & Poor's (S&P) 500(R) Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.

SOURCE Equifax

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