Bang & Olufsen America, Inc. News
Luxury Institute Survey Names Bang & Olufsen Most Prestigious Luxury Audio and Video Brand
ARLINGTON HEIGHTS, Ill., April 16 PRNewswire — High net-worth consumers in the US have rated Bang & Olufsen the most prestigious luxury audio and video brand in the 2008 Luxury Brand Status Index survey from the independent New York City-based Luxury Institute.
In a press release, the Luxury Institute said that respondents recommending Bang & Olufsen commented that, "their reputation is unsurpassed," and they have, "great technology and superior sounds."
In a historical first, Bang & Olufsen won the video category as well as the audio category with respondents saying that, "Bang and Olufsen has video equipment that is stylish and high quality that any discerning customer would want to own."
Commenting on what differentiates the best from the rest, Luxury Institute CEO Milton Pedraza said that, "although technological innovation in video has been accelerating, it is accessible to most brands. [However,] few brands have differentiated on design, ease of use, service and other attributes that are just as important to luxury video consumers."
"Offering an effortless experience is a trademark for Bang & Olufsen," concurs Zean Nielsen, President of Bang & Olufsen America, Inc. "We are naturally delighted to receive this top recognition from affluent US consumers, and see it as a strong testimonial to both the brand and our products," Zean Nielsen concludes.
The Luxury Institute is an independent ratings and research institution. The Institute provides a portfolio of proprietary publications and research on leading edge trends, high net-worth consumer rankings and ratings of luxury brands and best practices.
The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. For the 2008 LBSI, a national sample of 1,400 wealthy American consumers, with an average income of $341K and average net-worth of $3.9 million, was surveyed online.
About Bang & Olufsen a/s
Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality consumer electronic products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a unique range of televisions, music systems, loudspeakers, telephones, and multimedia products. With more than 2,500 employees and products sold in more than 100 countries worldwide, Bang & Olufsen's turnover for the 2006/07 financial year was DKK 4,376 million (USD 801 million). Further information about Bang & Olufsen a/s is available from http://www.bang-olufsen.com.
About Bang & Olufsen America, Inc.
Headquartered in the Greater Chicago Area, Bang & Olufsen America, Inc. is a wholly owned subsidiary of Bang & Olufsen a/s of Struer Denmark. It was founded in 1970 and provides support and development for 55 retail showrooms in the continental US, Mexico, Dominican Republic, and Canada.
SOURCE Bang & Olufsen America, Inc.
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