MobiTV News
MobiTV Reveals Details of Its Support for ATSC-M/H System for Mobile Broadcast
A-VSB is a proposed open standard and backward-compatible enhancement of the existing U.S. digital TV broadcasting system. It includes the A-VSB physical layer and global standard OMA BCAST application layer for mobile broadcasting, showing live local and national content as well as providing interactivity. A-VSB has been proposed to the ATSC for its upcoming mobile and handheld standard ATSC-M/H.
As a founding member of the A-VSB Initiative, MobiTV believes that a rich and ubiquitous interactive application framework will provide an unrivaled user experience for the ATSC-M/H system, allowing for the creation of elegant user experiences enhancing the broadcast video stream.
"In conjunction with mobile broadcast, we believe the optimum user experiences will include a combination of interactive and personalized services," said
Utilizing the Open Mobile Alliance Rich Media Environment (OMA-RME) application framework layer and a connected device such as a mobile handset or PC, MobiTV will provide an array of interactive applications to the field trial including voting, polling, mCommerce, interactive advertising, real-time audience measurement and key reporting capabilities that drive unique measurement. These enhancements will become indispensable in defining the next generation of mobile television applications and business models. MobiTV is working with world class partners including BitFlash and VisualOn, to create a ubiquitous reference standard and client platform ready for mass deployment across a wide variety of devices.
About MobiTV's Partners
The BitFlash (http://www.bitflash.com) Mobile Scalable Vector Graphics (SVG) engine, widely renowned as the industry's best, is exclusively distributed by Quickoffice (http://www.quickoffice.com), and implemented by leading wireless handset, consumer electronic manufacturers and chip providers on a worldwide basis.
VisualOn (http://www.visualon.com) is a Silicon Valley based company focused on delivering software applications for the mobile handset market, enabling customers to experience a rich multimedia event via their mobile devices, without the need of expensive dedicated hardware. VisualOn's unique patent pending technology is optimized for quality, performance and minimal power consumption.
MobiTV at NAB Show
MobiTV will be demonstrating a selection of its products and services in a demonstration suite and meeting room at this year's NAB Show. For more information or to schedule at an appointment, please email: MobiTVatNAB@mobitv.com. NAB attendees can view the A-VSB platform and mobile devices at the A-VSB Initiative booth (Hall C, Booth 1539).
About MobiTV
MobiTV (http://www.mobitv.com), the market maker and leader in the delivery of mobile content and services, develops and offers technology solutions that power an end-to-end managed network for content ingestion, encoding and optimized delivery over mobile and broadband networks. MobiTV's platform technology delivers live television, premium and primetime programming, video-on-demand, satellite and digital music services from top broadcast and cable television networks and major music labels through its carrier and operator partners to more than three million subscribers worldwide. Founded in 1999, MobiTV is a privately held company with headquarters in
MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in
SOURCE MobiTV
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