Elbit Systems Ltd News
Elbit Systems Unveils its New Logo
The re-branding stemmed from Elbit Systems' extensive process of mergers and acquisitions over the last several years, both in
At the same time, Elbit Systems' management decided to bring together Company units and wholly-owned subsidiaries under a single brand providing the Company with more consistent overall visibility as well as a unified identity throughout its various echelons.
As part of the re-branding process, a new logo was designed as a leading brand, emphasizing the commonality of the Company's business units. The new logo combines both new and familiar elements expressing both tradition and progress. Elements that existed in the former logo, designed 10 years ago and used by Elbit Systems since that time, were combined with up-to-date and fresh design elements.
For this purpose, the blue and yellow colors identified with Elbit Systems have been retained as has the graphic triangular shape of the Company's logo. However, new, dynamic and flowing elements that portray innovation and flexibility were added, reflecting an integral part of Elbit System's organizational culture. At the same time, each of the Company's units was given a unique expression as a number of their names were updated.The re-branding will not affect any formal structural status of the Company entities.
Elbit Systems' business operation in the U.S., managed by Elbit Systems of America, was part of the re-branding process and undertook a corresponding re-branding of its business units.
Elbit Systems is an international defense company, and is among the 40 largest defense industries worldwide. It is one of
About Elbit Systems
Elbit Systems Ltd. is an international defense electronics company engaged in a wide range of defense-related programs throughout the world. The Company, which includes Elbit Systems and its subsidiaries, operates in the areas of aerospace, land and naval systems, command, control, communications, computers, intelligence surveillance and reconnaissance ("C4ISR"), unmanned air vehicle (UAV) systems, advanced electro-optics, electro-optic space systems, EW suites, airborne warning systems, ELINT systems, data links and military communications systems and radios. The Company also focuses on the upgrading of existing military platforms and developing new technologies for defense, homeland security and commercial aviation applications.
This press release contains forward-looking statements (within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended) regarding Elbit Systems Ltd. and/or its subsidiaries (collectively the Company), to the extent such statements do not relate to historical or current fact. Forward Looking Statements are based on management's expectations, estimates, projections and assumptions. Forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. These statements are not guarantees of future performance and involve certain risks and uncertainties, which are difficult to predict. Therefore, actual future results, performance and trends may differ materially from these forward-looking statements due to a variety of factors, including, without limitation: scope and length of customer contracts; governmental regulations and approvals; changes in governmental budgeting priorities; general market, political and economic conditions in the countries in which the Company operates or sells, including
Contacts: Company Contact: Joseph Gaspar, Corporate VP & CFO Dalia Rosen, Director of Corporate Communications Elbit Systems Ltd Tel: +972-4-8316663 Fax: +972-4-8316944 gspr@elbit.co.il daliarosen@elbit.co.il IR Contact: Ehud Helft / Kenny Green G.K. Investor Relations Tel: +1-646-201-9246 info@gkir.com
SOURCE Elbit Systems Ltd
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