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BusinessWeek.com Expands Its Reach to Business Professionals With LinkedIn Partnership

NEW YORK, March 27 PRNewswire — BusinessWeek.com, the market-leading business Web site, announced today that it has expanded its services to business professionals through two key partnerships with LinkedIn, the world's largest online professional network. With these features, BusinessWeek.com is seamlessly integrating content and technology to put actionable business information at its users' fingertips.

Under the two-way partnership, BusinessWeek.com and Capital IQ, a division of Standard & Poor's, are providing select company data for LinkedIn.com's new Company Profile feature, which was unveiled on March 20. Users who click on the Company Profile feature find a business overview consisting of industry statistics provided by BusinessWeek and Capital IQ, plus information about that company from LinkedIn. The feature also provides a link to BusinessWeek.com's Company Insight Center, the Web's premier free source for company information.

In turn, BusinessWeek.com has added the Company Insider feature, through which users can view their professional contacts on LinkedIn at companies featured in BusinessWeek.com articles. The Company Insider feature, launched March 10, marks the first of several LinkedIn Intelligent Applications that will be integrated into the site.

"These new features expand the impact and reach of our content to both BusinessWeek.com's 8 million unique users and LinkedIn's network of more than 20 million registered professionals," said Roger Neal, Senior Vice President and General Manager of BusinessWeek Digital. "We are pleased to be working with LinkedIn to offer these valuable new tools to business professionals."

About BusinessWeek:

BusinessWeek is a global source of trusted content that informs and inspires business leaders to make smarter decisions in their professional and personal lives. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.9 million readers each week in 140 countries. Local language editions include Chinese, Israeli and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of the nation's households, BusinessWeek TV delivers important business, consumer and financial news to television viewers every week.

SOURCE BusinessWeek

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