Web Marketing Association News
Alger Receives Top Internet Advertising Awards for Spectra Campaigns
NEW YORK, March 25 PRNewswire — Fred Alger Management, Inc. ("Alger"), a leading asset management firm, announced today that it has been awarded with four of the Web Marketing Association's annual Internet Advertising Competition (IAC) Awards (www.advertisingcompetition.org) in the mutual fund category. Alger received its awards, which honor excellence in online advertising and recognize the individuals and organizations responsible for the best in Internet marketing, for its advertising campaigns designed for the Spectra and Spectra Green funds, for which Alger serves as investment advisor.
"Alger is very proud to receive the IAC Awards for its Spectra and Spectra Green web campaigns," said Dan Chung, Chief Executive Officer and Chief Investment Officer of Fred Alger Management and The Spectra Funds. "The awards demonstrate that in a sea of specialized advertising campaigns, Alger was able to develop a dynamic and innovative approach. As an investor in technology companies, we are enthusiastic about creating online opportunities to further connect with our customers and prospects."
Alger's awards included "Best Mutual Fund Integrated Ad Campaign" and "Best Mutual Fund Rich Media Online Campaign" for the "Spectra: Are You In?" website and campaign (www.alger.com/videos/IAC/Alger_IAC1.html); "Best Mutual Fund Rich Media Online Ad" for the "Spectra Green Fund: Invest in a Greener World" advertisement (www.alger.com/videos/IAC/Alger_IAC3.html); and "Best Mutual Fund Microsite/Landing Page" for "Spectra Green Fund: Green Tips" (www.alger.com/videos/IAC/Alger_IAC4.html).
The IAC Awards is one of the few competitions to recognize only online categories of advertising. Its judges, a panel of experienced professionals representing many of the top advertising and interactive agencies in the world, evaluated entries according to their creativity, innovation, impact, design, copywriting and use of the medium.
About Fred Alger Management
Founded in 1964, Fred Alger Management, Inc. is a leading asset management firm managing more than $15 billion. Alger employs a bottom-up approach in its attempt to identify the fastest-growing companies in their respective sectors. For more than 40 years, Alger has followed a rigorous process, a consistent approach, and a core philosophy: find dynamic, innovative companies creating change and invest in them. Fred Alger Management offers investment advisory services to separately managed, sub-advised, and wrap accounts. Fred Alger & Company, Incorporated offers mutual funds as well as institutional funds for defined benefit and defined contribution plans. For more information, please visit www.alger.com. For information on Fred Alger Management's Spectra Funds and the Spectra Green Fund, please visit www.spectrafund.com.
CONTACTS: KEKST & COMPANY ALGER John Patteson Christina Halpern 212-521-4800 212-806-2937
SOURCE Fred Alger Management, Inc.
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