Car and Driver News
CARandDRIVER.com Redesigns Website to Make it Easier for Car Shoppers
NEW YORK,
Car shoppers are seeking four things: pricing, objective editorial reviews, user reviews, and photos. The CARandDRIVE.com Buying Guide has been specifically architected to provide easy access to all four of these for each new vehicle. Detailed pricing and photo galleries are provided in partnership with Vehix.com.
"No matter what kind of content you're looking for, we've aggregated it so it's easy to access," said
The Car and Driver Buying Guide is now available on mobile devices, providing quick, convenient access to all of Car and Driver's photos, ratings, specs, prices, and editorial reviews for every model on the market. To access Car and Driver Mobile, shoppers simply type the URL www.caranddriver.com on their mobile device's browser.
CARandDRIVER.com is part of the Jumpstart Automotive Media vertical advertising network which provides solutions to advertisers seeking to reach car shoppers. The wide audience of car shoppers visiting the buying guide produces a large inventory of ad space and JumpStart Automotive Media specializes in monetizing this "in-market" automotive inventory.
About Car and Driver and CARandDRIVER.com
With a circulation of 1,300,000 in the U.S., Car and Driver is the world's largest, most comprehensive automotive enthusiast publication with six international editions which combine unsurpassed editorial and technical expertise with the ability to place readers in a virtual driver's seat. Car and Driver, published by Hachette Filipacchi Media U.S., is a vibrant brand which currently offers interaction with its audience through the website CARandDRIVER.com, radio, mobile, podcasting and events. Over 10.5 million people read the magazine each month and 2 million go online for C/D content. Car and Driver radio programming is available XM satellite radio. Also, enthusiasts interact with the brand through the ride and drive events conducted for auto manufacturers. CARandDRIVER.com is part of the Jumpstart Automotive Media vertical advertising network (http://www.hfmus.com/hfmus/media_kits/automotive/jumpstart/about_us )
About Hachette Filipacchi Media U.S.
Hachette Filipacchi Media U.S. (www.hfmus.com ) enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The company's editorial hallmarks are trusted expert content along with independent product testing. Our prestigious brands fall into five sectors and include: Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); Fashion (ELLE, ELLEgirl); Shelter (ELLE Decor, Home, Metropolitan Home, PointClickHome, and Special Interest Publications Group); Women & Health (Woman's Day and Woman's Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. Total Solutions marketing initiative packages these assets across brands and platforms with customized marketing programs. HFM U.S. is part of Lagardere's (www.lagardere.com) media division Lagardere Active, a producer of special interest content in over 40 countries.
About Jumpstart Automotive Media
Jumpstart Automotive Media, Inc. (www.jumpstartautomotive.com )is the advertising rep firm for premier automotive web publishers, creating the Internet's largest and highest quality community of car shoppers. Jumpstart's targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help web publishers achieve a maximum return on their audience. Jumpstart counts every automotive manufacturer and more than one thousand automotive dealers as customers. Jumpstart partners include NADAguides, Vehix, Consumer Guide Automotive, JDPower.com, Shopping.com, CarandDriver.com, RoadandTrack.com, CarSoup, and U.S. News Automotive. Jumpstart has partnered with leading web sites and ad networks to create BehaviorPATH, which uses behavioral targeting technology to track and serve ads to in-market car buyers across on the web's largest aggregated distribution bases. Jumpstart is a wholly-owned subsidiary of Hachette Filipacchi Media U.S.
SOURCE Hachette Filipacchi Media U.S.
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