Tribal DDB News
Volkswagen.co.uk: Built the Same way as we Build our Cars
- Tribal Launches Online ad Campaign to Promote new Volkswagen Site
Today, Tribal DDB launches an online advertising campaign to promote the brand new, groundbreaking Volkswagen.co.uk site.
The campaign centres around a specially created film, which illustrates that as much care and attention has gone into building the site as Volkswagen puts into building its cars.
The second film shows a team of white-coated Volkswagen engineers carefully piecing together the different 'physical' components that make up the new site. This includes oiling the rollers that allow the scroll down bar to seamlessly move up and down and manoeuvring into position the large Volkswagen badge on the top left hand corner of the screen, with a careful polish down once in place. The endline is 'www.volkswagen.co.uk, built the same way as we build our cars'.
The film will be shown in its entirety for the first time on the MSN homepage on 11th March, with sections of the film showing in other display media on sites including What car?, Virgin Media, Times Online, New Scientist, Stuff, The Register, Channel 4 and Yahoo!
In another first, Tribal DDB's online ad campaign cleverly synchs some of the different online ad formats MPUs, allowing users to rotate a Volkswagen car in one direction in a skyscraper while in the MPU it rotates in the opposite direction.
Key site facts:
- This site is the result of 18 months' work with a dedicated team of 50 people
- It is one of the largest websites to be built in Flex, providing a richer experience - in fact, the 15 strong Flex team hired by Tribal to build this site is thought to be one of the largest and most advanced Flex teams in the world
- The site uses dynamic feedback, which allows car buyers to search and modify their preferred car in 'real time', which is more responsive and provides a much richer customer experience
- It will allow people to book test drives directly on line
- Taking into consideration all the different options customers can configure their car with, the site offers well over one million different combinations of Volkswagen
Site credits Project name: Volkswagen.co.uk online ad launch campaign Client: Rod McLeod, (Marketing Director), Sharon Heaton (Customer Relationship Marketing Manager) Brief: To create awareness of the new Volkswagen website and demonstrate the thought that Volkswagen has created a better way to buy a car Creative agency: Tribal DDB London Creative team: Pablo Arellano, Miguel Gonzalez Account Director - Tom Roberts Agency producer: Michal Dejay/Phil McCluney Planner: Chris Wood Media: Tribal DDB London Media planner: William Moore, Blake Cuthbert, Claire Hodge Media spend: 300K Production company: Partizan Director: Thomas Hillard @ Partizan Editor: Charlie Roberts, Marshall Street Editing Post Production: Framestore Designer: Nick Clements, Richard Atkins, Nicole Schloeter Exposure: What car?, Virgin Media, Times Online, New Scientist, Stuff, The Register, Channel 4 and Yahoo!
About Tribal DDB
Tribal DDB is a full-service, digital agency that works with its clients to create Brand Demand; a business strategy that recognises the importance and power of today's consumer.
Tribal is part of the Tribal Worldwide network with 35 offices spanning 21 countries throughout the Americas,
Clients include: - Consumer electronics: Philips - Publishers: The Guardian, The Observer - Automotive: Volkswagen - Beauty: Johnson & Johnson, XXL - Pharma: GSK: Sensodyne, Aquafresh - Games manufacturers: Hasbro - Images and film: Getty - Travel: Star Alliance - Public services: TDA http://www.tribalddb.co.uk
SOURCE Tribal DDB
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