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Newly Released Third-Party Metrics Validate Last.fm is the Fastest-Growing Free Online Music Network in the U.S.
NEW YORK and
The third-party metrics issued by Comscore and Nielsen Online resemble internal numbers released last month by Last.fm showing the site experienced month-over-month growth across the board in terms of unique visits, page views and total minutes spent on the site.
"Conquering the U.S. market is a crucial step in growing Last.fm, and we are very heartened by the overwhelming response," said Martin Stiksel, co- founder of the site. "These results affirm there is a real demand for Last.fm and the amazing music services we offer. We are establishing our site as the true destination for music lovers across the country."
Comscore metrics show Last.fm's audience has become even more engaged in the last month with page views up 84% and the total minutes spent on the site increasing 118%. Nielsen Online metrics underscore that the free-on-demand service has helped the site reach a broader audience with 61% growth in unique visitors and an l03% increase in page views.
"We're especially pleased that after the initial launch of our new free services, activity and engagement continues to grow so strongly on Last.fm," said
In launching the free-on-demand service earlier this year, Last.fm became the first music Web site to offer free, global, on-demand access to the largest licensed catalogue of music built on partnerships with all four major record labels — Universal Music Group, Sony/BMG, Warner and EMI — as well as CD Baby, IODA, the Orchard, Naxos and more than 150,000 independent labels and artists.
Last.fm has become one of the leading places in the world where people can go to listen to music online. Its vast library has attracted a community of more than 21 million unique monthly users in 240 countries around the globe. The heart of Last.fm is a powerful recommendation engine that guides listeners to music they are likely to enjoy based on prior selections, connecting them with the music they love and with others who share their tastes. Last.fm's free-on-demand service is advertiser supported, allowing clients many unique opportunities to reach a highly targeted and engaged audience.
Currently, the free-on-demand service is available in the U.S., U.K. and
About Last.fm
Founded in 2002 in
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