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Customers Take Center Stage in 'This is FiOS; This is Big' Verizon FiOS Advertising Campaign

NEW YORK, March 13 PRNewswire — Verizon customers are appearing in a new television ad to talk about the power of Verizon FiOS TV and FiOS Internet and their experiences using the services.

Steven Bagley of Teaneck, N.J., said it was easy to talk on camera about the differences between FiOS and cable. "FiOS is a product I tell people about," he said. "I tell people that it's just like Verizon says it is — the picture is really clear; the sound is different."

(NOTE: To see more customers talking about the FiOS difference, visit http://verizon.wieck.com/. A high-quality MPEG4 video of the new Verizon FiOS ad also is available for download at the same site.)

The ad is part of Verizon's new campaign themed, "This is FiOS; This is Big," that uses both celebrities and everyday people to showcase the groundbreaking home entertainment and broadband experiences delivered over Verizon's advanced fiber-optic network straight to customers' homes.

"No one speaks to the power of our network more eloquently than our FiOS customers," said John Wimsatt, Verizon senior vice president, product marketing. "When they talk about the unbelievable clarity of their FiOS TV picture quality, or the super-fast speed of their FiOS Internet, you see the excitement in their eyes and hear it in their voices.

"You can tell that their home entertainment and broadband experiences are at an entirely new level with FiOS," he said. "Their stories clearly show that there's fiber straight to the home, and then there's everything else. The network really does make a difference."

In the new ad, FiOS customer Bagley comments on his FiOS TV service, saying he couldn't believe how "sharp, crisp and clear" the picture quality is. Jack Boghosston of River Edge, N.J., agrees, saying, "It's the best picture and sound you're ever going to get."

Customers also speak to the power, speeds and capabilities of FiOS internet service. Joe Andrews, from Maplewood, N.J., says he is "blown away" by his FiOS Internet service, which is "like having a freight train of data coming into your home."

The ad also features excerpts of rave third-party reviews of FiOS from leading industry publications, including: "No one comes close to Verizon FiOS for overall value" (Computerworld); "a near flawless TV experience" (CNET); and "Glorious. Spectacular. Almost breathtaking speed" (PC Magazine).

Verizon's "This is FiOS; This is Big" campaign — created by McCann Erickson New York — launched last month with an action-packed, 30-second TV spot featuring Michael Bay, celebrated director of cutting-edge, high-octane blockbusters like "Transformers," "Pearl Harbor," "Bad Boys" and "Armageddon." The explosion-filled ad showcases Verizon's ultra-high-speed symmetrical FiOS Internet service, which allows people to send files as quickly as they receive them, with upload speeds that "blow cable away."

"From high-powered celebrities to our incredible customers, our new campaign shows how FiOS is now the first and best choice for home entertainment and broadband," said Wimsatt.

An additional spot featuring a superstar professional athlete will air at a later date and will highlight more of the many innovative, new features accessible to consumers through Verizon's advanced fiber-optic network.

Verizon Communications Inc. (NYSE: VZ), headquartered in New York, is a leader in delivering broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving nearly 66 million customers nationwide. Verizon's Wireline operations include Verizon Business, which delivers innovative and seamless business solutions to customers around the world, and Verizon Telecom, which brings customers the benefits of converged communications, information and entertainment services over the nation's most advanced fiber-optic network. A Dow 30 company, Verizon employs a diverse workforce of nearly 235,000 and last year generated consolidated operating revenues of $93.5 billion. For more information, visit www.verizon.com.

VERIZON'S ONLINE NEWS CENTER: Verizon news releases, executive speeches and biographies, media contacts, high-quality video and images, and other information are available at Verizon's News Center on the World Wide Web at www.verizon.com/news. To receive news releases by e-mail, visit the News Center and register for customized automatic delivery of Verizon news releases.

SOURCE Verizon

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