The Nielsen Company News
Zenith Media in Agreement With Nielsen for Internet, Mobile Video and Out-of-Home Television Viewing Data
NEW YORK,
The agreement, which includes the first subscription to The Nielsen Out- of-Home Report, a service of Nielsen & Integrated Media Measurement Inc (IMMI), gives Zenith Media a comprehensive package of measurement-related planning and analytical tools.
The services being adopted by Zenith Media are all part of Nielsen's Anytime Anywhere Media Measurement (A2/M2) initiative, which was launched by Nielsen in response to the expansion of television programming to a variety of digital platforms. A2/M2 will allow Nielsen and its clients to "follow the video" to multiple media delivery systems, both inside and outside the home.
"We believe that it isn't about linear television anymore," said
"The rapid development of digital technology now allows people to watch television whenever they want, wherever they want and on whatever screen they want," said
"Working in tandem with Nielsen, our technology and measurement system will let Zenith Media obtain data on consumer television viewing habits that was previously unavailable," said
Among the Nielsen services being adopted by Zenith Media are: 1. Out of Home Measurement: Zenith Media is the first client to subscribe to The Nielsen Out-of-Home Report, a service of Nielsen & Integrated Media Measurement Inc (IMMI), which will launch April 2008. This national service will give Zenith Media access to an all-electronic cell-phone based service that provides metrics for television viewing that occurs outside of the home in bars, hotels, airports and other locations. The service will provide program, time-period, and market break reports to help clients understand and analyze the out-of-home audience. 2. Nielsen Online VideoCensus: Nielsen Online recently launched this service to measure and identify the amount of television and other video programming being viewed over the Internet. This syndicated online video measurement service combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement paired with in depth demographic reporting. 3. Nielsen Mobile Audience Measurement: Nielsen Mobile is the world's largest provider of syndicated consumer research and mobile audience measurement for telecom and mobile media companies in the convergence marketplace. Nielsen Mobile's reports on Internet, video, gaming, audio, and advertising trends among mobile phone users are the world's largest source of syndicated consumer research and mobile audience measurement.
About Zenith Media, Inc.
Zenith Media USA, known as "The ROI Agency", is a leading media services agency in the US. Owned by Publicis Groupe SA, it is part of ZenithOptimedia Group which operates in 195 offices across 70 countries. Zenith Media USA is committed to delivering to clients the best possible return on advertising investment.
About Integrated Media Measurement Inc.
Integrated Media Measurement Inc. (IMMI) is the developer of an end-to-end media measurement system that links media exposure to consumer action. Using a mobile-phone-based digital monitoring system, IMMI tracks almost all media 24/7 and helps businesses evaluate the effectiveness of their advertising campaigns. IMMI is based in San Mateo, Calif. More information is available at www.immi.com.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The
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