Zeta Interactive News
Zeta Interactive's RelevantNoise(TM) Technology Tracks Public Reaction to Spitzer Resignation Over the Social Media Landscape
NEW YORK,
According to RelevantNoise(TM), Zeta Interactive's technology that mines the Internet's social media landscape — including over 70 million blogs, as well as Consumer Generated Media (CGM) — the volume of posts on the Internet regarding Spitzer rose roughly 4,700 percent since news broke Monday of his alleged involvement in a federal investigation of a prostitution ring. To put it into perspective, from
From yesterday's posts alone, 66 percent were determined to be negative, with 27 percent writing about his resignation, and 6 percent associating the term "hypocrisy" or "hypocrite" when mentioning Spitzer. Among those bloggers focusing on the former governor and whose gender is identifiable, 54 percent were male. Of those discussing Spitzer's family, slightly over half (51 percent) were female.
"Searching on public reaction to important news stories such as the Spitzer scandal illustrates the immediate value of blog mining intelligence and analysis," said Al DiGuido, CEO of Zeta Interactive. "As a major brand, having up-to-the-minute intelligence of people's perceptions as well as the ability to strategically organize these perceptions based on any number of factors from gender to tone is invaluable in today's business environment. Zeta Interactive's RelevantNoise technology is designed specifically to give Fortune 1000 companies this level of access."
RelevantNoise is a Web-based, user-driven tool that instantly taps into the conversations across the blogosphere and social media landscape, providing real-time feedback and insight on the consumer trends and opinions that help drive their behaviors. A growing number of organizations rely on the technology to collect vital business and competitive intelligence to help drive decisions regarding their brands and products.
In addition to measuring the volume and tone of conversations across the blogosphere, RelevantNoise also measures the influence level of bloggers, as well as provides links to all related posts. For more information on Zeta Interactive's RelevantNoise go to www.zetainteractive.com.
About Zeta Interactive
Zeta Interactive is a full-service digital marketing agency offering a wide range of services-from email, search, and social media marketing, to creative services, web site development, and analytics. The company is a leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. Zeta Interactive's specialty is in crafting strategies and programs for customers that help them acquire, retain, up-sell, cross-sell and win back their customers-cost effectively and efficiently. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.
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