AddThis Social Bookmark Button

BlackHistory.com News

Top 2008 Black History Month Corporate Supporters

COLUMBUS, Ohio, March 13 PRNewswire — February signifies the annual celebration of Black History Month, an occasion to recognize African American people and organizations making a difference in society past and present. Lee Moss Media's BlackHistory.com (http://blackhistory.com) has identified the most prominent corporate supporters of Black History Month via advertising and marketing efforts.

Below are the top corporations in 2008 that have prevailed as leading contributors to the month's purpose. Rankings are based on a corporation's ad visibility and impact, campaign creativity, budget allocation and past Black History Month endorsements.

Top Ten Black History Month Supporters(R): 10 - Verizon 9 - McDonald's 8 - KFC Corporation 7 - Target Corporation 6 - Allstate Insurance 5 - Buick (division of General Motors) 4 - Nationwide Insurance

3 - Infiniti

Infiniti has been a prominent sponsor of featured black history content for years, and were responsible for the award-winning "Infiniti in Black" campaign. They have consistently supported black heritage through their long- running online campaign targeting HBCU students and alumni. They also showed their ingenuity by being an early adopter of online African American marketing.

2 - Alltel Wireless

Alltel, in partnership with Maya Angelou, created a campaign for Black History Month wherein they awarded 10 scholarships for winning essays. This same campaign had success last year as well. Their advertisements were greatly visible, and the concept was honorable and creative. (http://content.alltel.com/o/wordsofwisdom)

1 - Wal-Mart Stores

Wal-Mart leads the top of the list because of their consistency in allocating a larger budget to African American advertising through all media venues, and their creativity. Wal-Mart's latest online Black History Month campaign included interactive banner ads that linked to a flash-interactive website where visitors can trace their history and learn about great strides in Black History. Their campaign, by far, displayed the most energy and effort. (http://blackhistory.gh-walmart.com/)

THE COMPLETE REPORT CAN BE DOWNLOADED FROM THE FOLLOWING URL: http://www.blackhistory.com/pr/2008-top-10.pdf

About BlackHistory.com

Columbus Ohio-based Lee Moss Media acquired BlackHistory.com (http://blackhistory.com) in the fall of 2007, and the site was officially launched on February 1, 2008. The year-round site advocates "celebrating Black History Month every month," recognizing that "our history is your history." It seeks to serve people of all backgrounds, ages, ethnicities and classes with pertinent information regarding all aspects of Black history, including up-to- date, contemporary history-in-the-making.

BlackHistory.com can be used as an encyclopedic reference guide, yet it allows visitors to create a profile, add content, maintain a blog, connect with other members and, most importantly, become an active participant in the celebration and creation of Black history. By submitting articles about an event or person, for example, and posting it on the site, visitors are contributing their opinions and knowledge to Black history in a personal way.

BlackHistory.com is close to reaching the 200,000 member mark, and receives nearly 5 million page views each month.

PRESS CONTACT: Brittany Davis brittany@blackhistory.com 614-416-5522 Dante Lee dante@diversitycity.com 614-595-6063

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE BlackHistory.com

Send this news item to a friend.

Print This Page

Search Our News Using Google Search

Can't find what you want? Try using Google:

Google