Mediasmith News
Mediasmith Heads Up the Metrics Track at OMMA Global Hollywood
SAN FRANCISCO, March 13 PRNewswire — David L. Smith, CEO of digital media agency Mediasmith, has been designated program chair for the Metrics track sessions at the OMMA Global conference in Hollywood, CA on March 17th and 18th. Top executives from all sectors of the online world will congregate in Hollywood for MediaPost's semi-annual conference in online media, marketing and advertising.
Mr. Smith has organized a panel of moderators to include Mediasmith Chief Search Officer, Bob Heyman; VP, Account Director, Derek Leedy; and Associate Media Director, Eliot Kent-Uritam. Their panel discussions will touch topics concerning online brand awareness, video distribution, and digital media dashboards.
Bob Heyman will be panel moderator of the track Video Distribution: Technology and Metrics. Key area of concentration will be: measurement and distribution technologies for Web Video with leading industry vendors. Mr. Heyman is a leading author and entrepreneur in the field of Internet Marketing. He sits on the Search Marketing Committee of the American Association of Advertising Agencies and on the Marketing Committee of the Search Engine Marketing Professional Association (SEMPO). He writes a monthly column for MediaPost's Search Insider entitled "Search Innovation Spotlight" and is a frequent contributor to iMedia Connection.
Derek Leedy will be panel moderator of the track Online Brand Awareness Simplified. Key areas of concentration will be: creation and measurement of brand awareness using Web display campaigns. Mr. Leedy has worked in media and marketing since 1995, having held management positions on both the agency and client side of the business. As VP, Account Director at Mediasmith, he is responsible for overseeing internal team management and leading client strategy. Mr. Leedy has appeared on panels at the AAAAs Media Conference and IDG.
Eliot Kent-Uritam will be panel moderator of the track Dashboards as a Window into Media Analytics. Key areas of concentration will be: why clients and agencies need digital media campaign dashboards, current options and capabilities, and expectations for the near future. Mr. Kent-Uritam has been with Mediasmith since 1999 and is currently Associate Media Director, driving digital and offline media strategy for both consumer and B2B clients. Eliot advises clients on sales funnels, volumetric projections, market priority, and other strategic initiatives that leverage his media and analytical skills. His writing history includes articles for MediaPost.
About Mediasmith
Mediasmith is a recognized leader in digital media planning and buying; specializing in the integration of traditional and digital media, search, and emerging technologies. With a Web involvement that dates back to 1995, the company develops award winning advertising media strategies, and plans and buys in virtually all product categories utilizing all media. Mediasmith founder, David L. Smith, continues to work toward the development of standardized metrics and best practices for advertising measurement through many industry associations and various technology companies. Established in 1989, Mediasmith has been named to the San Francisco Business Times 2006 Top 100 Fastest-Growing Private Companies (#47). For more information, visit http://www.mediasmith.com.
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