AddThis Social Bookmark Button

LATV News

LATV Springs Forward With New Prime-Time Lineup

LOS ANGELES, March 12 PRNewswire — LATV, the nation's first bilingual music/entertainment network distributed via digital multicast, announced today its new spring programming lineup which will premiere March 17. The bilingual multicast network, which recently announced its 30th national affiliation, is premiering a bi-weekly entertainment talk show, a daily celebrity biopic, a spoof on television, classic concerts and music videos with text messaging overlay to its programming lineup.

"As our national reach grows, so does the scope of LATV's programming. With our new VP Programming Luca Bentivoglio on board, we are expanding our offerings to include a wider range of what we're known for — ground-breaking, bilingual shows," said Danny Crowe, president, LATV.

LATV's expanded fare will feature numerous new hosts of Mexican, Puerto Rican and Cuban heritage. The spring lineup includes:

— En la Zona (Tues., Thurs., 6:00 p.m. PT; 9:30 p.m. PT). En la Zona (In the Zone) will delve into the latest trends in music, film, fashion and glamour. The 30-minute entertainment program will be headlined by LATV host Viviana Vigil and telenovela star Pili Montilla. In addition, there will be a guest host each episode. Silvia Olmeda, who currently has a TV show on Mexico City's \"TeleHit,\" joins the cast the first week. — Classic en Concierto (Wed., Fri., 6:00 p.m. PT; Fri., 9:30 p.m. PT) Julieta Venegas, La Ley and Soraya are among the artists featured in this music hall of LATV fama. — Texty Videos. (Mon. - Fri., 7:00 p.m. PT) Alexis de la Rocha hosts this one-hour interactive forum for text messages while introducing the latest videos. — Verdad y Fama. (Mon. - Fri., 8:00 p.m. PT) These one-hour biopics feature personalities from the world of entertainment, sports, music and film. From Juan Gabriel, Pepe Aguilar and Paulina Rubio to soccer star Cuauhtemoc Blanco and wrestling sensation Rey Misterio, Verdad y Fama (Truth and Fame) goes in-depth into their lives and work. — Wachale. (Premieres: Wed., March 26, 6:00 p.m. PT.) Hosted by Humberto Guida, Wachale (Take a look) is a half-hour weekly show that spoofs Latino television and pop culture.

"LATV is an original, with a singular approach to programming that reaches our viewers, taps into their thoughts and delivers alternative TV. We have a great team that is constantly thinking and creating what our viewers want to see," says Mr. Bentivoglio. "This spring's lineup reflects the interactive, controversial and hip component that viewers expect."

LATV currently has 30 affiliations across the country in 16 of the top 25 Hispanic television markets. LATV is also carried on basic cable through its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS.

About LATV:

Headquartered in Los Angeles, LATV is the nation's first bilingual entertainment/music network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 18- to 34-year-old Latino, LATV's programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. The company also owns LatiNation, LLC which nationally syndicates the programs American Latino TV and LatiNation. For more information, visit LATV online at http://www.latv.com.

For more information about LATV, please contact: Maite Saralegui maite_saralegui@yahoo.com 323.650.2236

SOURCE LATV

Send this news item to a friend.

Print This Page

Search Our News Using Google Search

Can't find what you want? Try using Google:

Google