Evian North America News
Evian Enters the World of Online Shopping with ShopEvian.com
ATLANTA, March 11 PRNewswire — Today, Evian(R) Natural Spring Water launches its first venture into the online shopping arena with ShopEvian.com. Evian has always been an affordable luxury and the brand intends to further reach its consumer base by making its products more easily accessible through this online shopping portal.
Offering such highly-sought after items as the Limited Edition Bottle by Christian Lacroix, the Evian Palace(TM) Bottle and the Evian Brumisateur facial spray, ShopEvian.com allows consumers to purchase products from the world's most luxurious bottled water from the luxury of their own home and answers consumer demand for a public forum to purchase many of the brand's more exclusive items.
"Evian recognizes that consumers are relying more and more on the internet to purchase goods and services," said Jeff Caswell, VP of Marketing for Evian North America. "With the creation of shopevian.com, the brand has committed to offering exclusive, luxurious opportunities literally at the fingertips of on-the-go shoppers.
A new redesign of the popular Evian Brumisateur was launched this winter and was previously only found at upscale national retail chains, but partisans of this petite spray can now bypass the lengthy department store lines in favor of a quick home delivery.
The Palace Bottle, which was released last fall, is Evian's most distinct design to date, with the silhouette comprised of a conical cylinder rising from a rendering of the French Alps. This unique bottle was recently selected as one of the best packages of 2007 by Beverage Industry and honored as one of the most innovative brand packages of the year by BRANDPACKAGING's Design Gallery(TM) (published in 2008). Likewise, the Christian Lacroix Bottle, the brand's first high-fashion creation, is the newest edition to the Evian family and has wowed the fashion and design community around the country.
Bottles such as the aforementioned Christian Lacroix and Palace were designed specifically for fine dining establishments and through this new Website, these bottles will be available for general consumer purchase for the first time since being released to the market. The Palace Bottle's silver accessories, the Palace Pourer and Palace Coaster, are also available online. In the coming months, guests will have the opportunity to personalize the Palace Bottle and its accents as well as purchase elite apparel and other merchandise — offers that will be exclusive to ShopEvian.com.
Further easing the process of online shopping, consumers can navigate to ShopEvian.com through the brand's flagship website, Evian.com.
About Evian
Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of premium spring water. Every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.
Today, Evian is a brand of Danone Group, a leader in the food industry and number one by volume in the world for packaged water and dairy products. Evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as the natural spring water for those, including many of Hollywood's elite, who like to treat themselves to the very best.
SOURCE Evian North America
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