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KCSA Strategic Communications and DecisionPoint Media Insights Partner to Offer Digital Media Research and Public Relations Services to Clients

NEW YORK, Feb. 19 PRNewswire — KCSA Strategic Communications, an integrated communications firm, and DecisionPoint Media Insights, a premier custom research agency specializing in digital media, have formed a strategic partnership.

The two firms will work together to offer a blend of their individual services to clients and prospects in the advertising, digital signage and media markets.

DecisionPoint Media Insights is led by industry veterans Bill Collins, principal, and Carol Z. Shea, insights director, both with significant experience in business-to-business and business-to-consumer market research, analysis and consultative services.

"In North America, digital media networks that consumers view indoors on flat-screen displays and outdoors on big LED billboards are transforming the out-of-home advertising sector. At the same time, these audio/video networks are beginning to redefine the shopping experience for consumers in retail stores," said Bill Collins, principal, DecisionPoint Media Insights. "By working with KCSA and its advertising and media practice clients, we hope to leverage our extensive marketplace intelligence and research services with savvy public relations services."

"Many of our clients look to us to recommend research services as part of their go-to-market strategy," said Anne Donohoe, managing director, KCSA Strategic Communications. "DecisionPoint's expertise complements so much of what we're doing in our advertising and media practice area and should prove to be a strong asset to current and future clients."

About DecisionPoint Media Insights

DecisionPoint Media Insights is a research consultancy that produces shopper/consumer research on digital media deployments at retail and in other out-of-home venues. The company also does business-to-business research and consulting for technology vendors and other service providers that serve these digital media markets, which include the digital signage and kiosk sectors. For more information on DecisionPoint Media Insights, please visit our web site at www.decisionpointmedia.com or E-mail us at info@decisionpointmedia.com.

About KCSA Strategic Communications

Now in its 39th year, KCSA Strategic Communications (www.kcsa.com) is an integrated communications agency that helps clients synchronize their brand messages across investor relations, public relations and marketing and creative channels. The firm offers its clients a rare opportunity to achieve true brand alignment and develop close, meaningful relationships with their key audiences. KCSA is a founding member of ECP Global Communication (www.ecpglobal.com), an international alliance of premier independent communication consultancies.

This release is available on the KCSA Strategic Communications Web site at www.kcsa.com.

CONTACT: Anne Donohoe/ Henry P. Feintuch KCSA Strategic Communications (212) 896-1261 / (212) 896-1212 adonohoe@kcsa.com / hfeintuch@kcsa.com Bill Collins DecisionPoint Media Insights (513) 271-4425 bill@decisionpointmedia.com

SOURCE KCSA Strategic Communications

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