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Boo Koo Holdings, Inc. News

Boo Koo Beverages and SPIKE Beverage Announce New Distribution Agreement

ADDISON, Texas, Feb. 19 PRNewswire-FirstCall — Boo Koo Holdings, Inc. (OTC Bulletin Board: BOKO) announces today that effective April 1, 2008 it has signed SPIKE Beverage, LLC as its exclusive distributor in Arizona.

"We are thrilled that Boo Koo is a part of SPIKE's quality portfolio," said Kimberly A. Clements, SPIKE Beverage's Managing Partner.

"Our best in taste and more energy product line which helps consumers be their best coupled with SPIKE's excellence in distribution will allow our partnership to flourish," said Jeff Jonke, Boo Koo Beverages Senior VP of Sales.

Founded in 2004, Boo Koo Beverages has made significant contributions in the fast growing energy drink category. They were the first to introduce a 24oz can in 2004. Soon thereafter, a compact, super-concentrated 5.75oz can, Boo Koo SHOT, was introduced to consumers in search of a quick boost of energy without the bulk. Boo Koo continues to maintain a top ranking in the U.S. Energy Drink category (as measured by A.C. Nielsen). Visit http://www.bookooenergy.com.

SPIKE Beverage LLC is a full service direct store delivery distributor of premium non-alcohol beverages throughout the state of Arizona. Visit http://www.spikebeverage.com.

SOURCE Boo Koo Holdings, Inc.

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