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Southern Trust Selects Allen & Caron Inc for Investor Relations & Corporate Communications

CORAL GABLES, Fla., Feb. 19 PRNewswire — Southern Trust Securities Holding Corp. ("Southern Trust" or the 'Corporation") (OTC Bulletin Board: SOHL), a financial services company offering broker-dealer, investment banking, investment advisory and wealth management services, has selected Allen & Caron Inc as its investor relations and corporate communications agency. Allen & Caron will assist Southern Trust with developing an outreach program to increase visibility in the investment community and the audience following Southern Trust, and media relations tactics to help broaden awareness of the Southern Trust brand.

Southern Trust Chief Executive Robert Escobio commented: "We have been in the financial services business for several decades, and we believe we have the right team and the right opportunity to expand rapidly and profitably in our chosen areas of expertise. We surveyed a range of agencies and chose to work with Allen & Caron, one of the oldest and best-established agencies specializing in investor relations. We believe 2008 will be an important year for us and look forward to working with the Allen & Caron team."

Allen & Caron Chief Executive Joe Allen commented: "Southern Trust has a distinctive base of international high-net-worth clients, and provides customized, risk-averse wealth management as well as standard broker-dealer services. Their investment banking strategy targets companies in the emerging markets in Latin America and Asia that seek access to the largest capital markets in the world, here in the United States. Their initial forays have included financings in Mexico and Argentina and reverse mergers with U.S. corporations. With offices in Coral Gables and offices set to open in Switzerland and Spain, we believe Southern Trust is well positioned to expand aggressively and profitably. We believe the Street will respond positively to their story."

About Allen & Caron

Allen & Caron is a full-service corporate, investor and marketing communications agency serving the needs of public companies. The Allen & Caron international client base includes emerging growth companies in a range of industry segments. The firm has offices in Irvine, California; New York City; and London; maintains a presence in Paris; and has an affiliate relationship with a leading investor relations firm in Italy. http://www.allencaron.com

About Southern Trust

The main business of Southern Trust is that of its operating subsidiary Southern Trust Securities, Inc. ("STS"), an introducing broker-dealer and member of FINRA/SIPC. STS manages financial portfolios for individuals, pension funds, retirement plans, foundations, trusts and corporations. STS offers its clients access to all major domestic and international securities and options exchanges, as well as trading in fixed income products, options, corporate, government, agencies, municipals, and emerging market debt. STS also has an investment banking group which focuses on merger and acquisition services, private placements convertible into publicly traded shares, and private placements bridging to public offerings through reverse mergers.

Forward-Looking Statements

This press release may contain statements of a forward-looking nature relating to future events. These forward-looking statements are subject to the inherent uncertainties in predicting future results and conditions. These statements reflect the Corporation's current beliefs, and a number of important factors could cause actual results to differ materially from those expressed in this press release. Except as otherwise required by federal securities laws, the Corporation undertakes no obligation to update or revise these forward-looking statements to reflect new events or uncertainties.

Contact: Allen & Caron Southern Trust Securities Holding Corp. Rudy Barrio (investors) Robert Escobio, Chief Executive Officer Brian Kennedy (media) 281-446-4800 212-691-8087 r.barrio@allencaron.com brian@allencaron.com

SOURCE Allen & Caron Inc

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