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Roth Capital Partners News

Boo Koo Holdings, Inc. to Present at the Roth Capital Partners OC Growth Stock Conference

ADDISON, Texas, Feb. 15 PRNewswire-FirstCall — Boo Koo Holdings, Inc. (Boo Koo) (OTC Bulletin Board: BOKO), a leading energy drink company, announced that it will be presenting on February 19, 2008 at the Roth Capital OC Growth Capital Conference. Steve Ruffini, COO/CFO of Boo Koo, will present at the conference, which will be held February 18-21, 2008 at The Ritz-Carlton Laguna Nigel hotel in Dana Point, California. The presentation will be webcast live on February 19th at 5:00PM PST and archived for future reference at http://www.wsw.com/webcast/roth16/boko/.

About Boo Koo

Boo Koo develops, produces, markets and distributes alternative beverage category energy drinks under the Boo Koo(R) brand name. Boo Koo currently sells and distributes its products in parts of the United States and Canada through its network of regional bottlers and other direct store delivery distributors, including independent Coca-Cola, Pepsi, Cadbury Schweppes and other wholesale distributors. Boo Koo's products are sold primarily to mainstream convenience and grocery store chains, drug stores, gas stations and other retail outlets.

Forward-looking Statements

This news release contains "forward-looking statements" made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to the option to purchase additional securities. Forward-looking statements include statements with respect to the Company's beliefs, plans, objectives, goals, expectations, anticipations, assumptions, estimates, intentions, and future performance, and involve known and unknown risks, uncertainties and other factors, which may be beyond the Company's control, and which may cause the Company's actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements, including its reliance on distributors of its products, its ability to manage inventory, its ability to maintain relationships with customers, its reliance on third parties to produce and package its products, its limited operating history, the availability and cost of raw materials, effects of competition and the other factors to listed under "Risk Factors" in its filings with the SEC. All statements other than statements of historical fact are statements that could be forward-looking statements. The Company assumes no obligation to update the information contained in this news release.

SOURCE Boo Koo Holdings, Inc.

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