HCD Research News
Americans Perceive McNamee as More Believable than Clemens After Viewing Testimonies
FLEMINGTON, N.J.,
The communications research study was conducted today by HCD Research using its mediacurves.com web site, to obtain Americans' views on testimony given by Clemens and his former trainer Brian McNamee in front of a U.S. Congressional Committee.
Clemens was one of the players listed in the Mitchell Report, and McNamee stated that he administered steroids and human growth hormones to him during his baseball career.
While watching video segments of Clemens' and McNamee's testimonies, participants were asked to indicate their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Respondents were divided into two groups with half watching Clemens' testimony and half viewing McNamee's testimony.
Participants were also asked pre- and post-viewing questions. To view believability curves and detailed results, go to: www.mediacurves.com
Among the findings:
Do you believe that
Prior to viewing Clemens' testimony After viewing Clemens' testimony Yes - 66% Yes - 59% No - 8% No - 18% Don't Know - 26% Don't Know - 23%
Do you believe that
Prior to viewing McNamee's testimony After viewing McNamee's testimony Yes - 68% Yes - 78% No - 8% No - 10% Don't Know - 24% Don't Know - 12%
The mediacurves.com web site provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.
HCD Research provides traditional and web-based marketing and communications research services. For additional information, access the company's web site at www.hcdi.net or call 908-788-9393.
SOURCE HCD Research
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