Land Rover North America News
Land Rover and Nevada Commission on Tourism Join Forces to Present One-of-a-Kind G4 Challenge Nevada Passage
Twenty athletes from around the nation will travel throughout Nevada competing in driving and outdoor adventure activities designed to test teamwork and skills such as 4x4 driving, navigating, trail running, mountain biking and kayaking. The top two two-person teams from the national competition advance to the international selection event in early 2009, where one team will be selected to represent the
"When we launched the Nevada Passage in 2005, our goal was to further establish Nevada as an outdoor hotspot,"
Recognized as the one of the world's top off-road driving and adventure events, the Land Rover G4 Challenge is held every two years with national selection events taking place in 18 countries around the world. This year marks only the second time the
For the first time in the event's history, the Land Rover G4 Challenge will raise funds for two world-class charity organizations: the International Federation of Red Cross and Red Crescent Societies. The competition will culminate with the donation of a Land Rover on behalf of the winning team to their country's national Red Cross or Red Crescent Society.
"Land Rover's brand is synonymous with history and adventure, so it's truly fitting for us to participate in the challenge,"
The Nevada Passage, first held in 2005, is the Nevada Commission on Tourism's one-of-kind, annual made-for-TV event that is designed to highlight Nevada's unique topography and showcase the vast array of adventure sports opportunities found throughout the state.
"We're looking forward to taking the fourth Nevada Passage TV program to the next level and making it the national setting for this global event,"
The competition is syndicated on national networks throughout the country and the hour-long show is seen by more than 2 million viewers each year. Past competitions have included events such as back-country skiing in the Sierra Nevada mountains, sand boarding near Fallon, kayaking on the Truckee River in downtown Reno and rock climbing in Red Rock Canyon, just outside of
For more information on the Land Rover G4 Challenge Nevada Passage, or to apply to be a competitor, visit www.landroverG4challenge.com. For highlights and information on previous Nevada Passage competitions, visit www.nevadapassage.com.
Fact Sheet The 18 participating nations: Australia China Netherlands Turkey Austria France Norway/Sweden UK Belgium/Luxemburg Germany Russia USA Brazil Ireland South Africa Canada Italy Spain
Land Rover G4 Challenge
Land Rover has a lasting heritage of adventure, with one of the best known expeditions run in 1970 when two Range Rovers became the first vehicles to complete a land crossing of the Darien Gap swamplands that divide
The Nevada Commission on Tourism
The Nevada Commission on Tourism is the marketing agency for the state of Nevada. It developed the Nevada Passage in 2005 to showcase the state's outdoor activities to the world. Viewers can watch both the 2005 and 2006 episodes online at www.nevadapassage.com. The 2007 episode is expected to be available online after syndication closes in
International Federation of Red Cross and Red Crescent Societies
The International Federation of Red Cross and Red Crescent Societies is the world's largest humanitarian organization, providing assistance without discrimination as to nationality, race, religious beliefs, class or political opinions. It comprises 186 member Red Cross and Red Crescent societies, seven regional zone offices, more than 60 delegations and a secretariat in
Land Rover
Vehicle specifications and features are subject to change. For the latest Land Rover pricing and product information, contact Land Rover
SOURCE Land Rover
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