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Got Milk? Get Cash for College!

WASHINGTON, Feb. 13 PRNewswire — Calling all high school seniors — there are only a few weeks left to apply for the SAMMY (Scholar Athlete Milk Mustache of the Year) Awards. The National Milk Mustache "got milk?" Campaign, in partnership with USA Today, is announcing a last call for entries for the 2008 SAMMY Awards, which will recognize 25 student athletes who have excelled in academics, athletics, community service and leadership with college scholarships.

The SAMMY scholarship educates teens on the importance of making smart choices — like drinking lowfat milk, eating right and staying active — by rewarding 25 exemplary students who score big on their tests and in the game while staying healthy with milk. Winners will receive a $7,500 scholarship, attend an awards ceremony at Disney's Wide World of Sports and appear in a special milk mustache ad in USA Today. A celebrity panel of milk mustache athletes, including Andy Roddick, Steve Nash, Mia Hamm, Michelle Kwan and Tony Hawk will help select this year's winners.

Last year, more than 56,000 students applied for the SAMMY Award. To date, the National Milk Mustache "got milk?" Campaign has awarded more than 250 talented teens with over $1.5 million in scholarships.

Applying for SAMMY — Time is running out!

High school seniors who think they have what it takes to wear the famous milk mustache still have time to visit http://sammy.bodybymilk.com and fill out an application. All applicants are required to describe in 75 words or less how they incorporate milk into their everyday life and training regimen. Entries must be submitted no later than 11:59 PM ET Friday, March 7, 2008. Finalists will be named in June 2008. For complete contest rules and applications, log onto http://sammy.bodybymilk.com.

Body By Milk is part of the National Milk Mustache "got milk?" Campaign, a multi-faceted education program focused on the health benefits of milk. The campaign is managed by the Milk Processor Education Program (MilkPEP) in Washington, D.C., which is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

SOURCE Milk Processor Education Program

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