Joe Gibbs Racing News
Kyle Busch and SNICKERS(R) Racing Put the NASCAR(R) Season in High Gear With the ULTIMATE GARAGE SALE!(TM) Sweepstakes
HACKETTSTOWN, N.J., Feb. 13 PRNewswire — Mars Snackfood US announced today that SNICKERS(R) Brand and driver Kyle Busch of the No. 18 SNICKERS Toyota Camry are helping NASCAR(R) fans rev up their garages for the 2008 racing season with the SNICKERS(R) Brand ULTIMATE GARAGE SALE!(TM) Sweepstakes. To enter the promotion, fans can purchase specially marked SNICKERS(R) King Size product between February 11 - April 20, 2008 and look under the wrapper to locate an entry code to redeem on snickers.com. During the 10-week promotion, fans can win amazing prizes from a variety of official NASCAR(R) sponsors on a weekly basis, including a new 2009 Toyota Matrix "S."
"This sweepstakes is such a cool promotion that SNICKERS is doing," said Kyle Busch, driver of the No. 18 Toyota Camry for Joe Gibbs Racing in the NASCAR(R) Sprint Cup Series. "It's so much fun for us and it means a lot when our sponsor does something like this for the fans. I was just checking out the list of prizes and every one of them is really cool. Good luck to all the fans out there."
"As we kick off the 2008 NASCAR season with our new team and Kyle Busch, the SNICKERS ULTIMATE GARAGE SALE! (TM) Sweepstakes is a great promotion to engage our fans and get them excited about racing," said Michele Kessler, vice president, marketing, Mars Snackfood US. "As the official chocolate bar of NASCAR, SNICKERS is a staple for race fans both on- and off the track and through our promotion, fans can track the progress of Kyle's race to the Chase online, while vying for a chance to win some great prizes."
Take the Wheel
Each week between February 11, 2008 and April 20, 2008, SNICKERS(R) will award a new set of prizes. Just as good NASCAR(R) drivers know when to give up the lead and conserve gas for when it matters most, the same is true for the ULTIMATE GARAGE SALE!(TM) Sweepstakes. Participants can choose to either use their codes to enter for the chance to win the current week's prize or they can "bank" their codes and wait to use them for another prize in a later week. While the prize drawings are random, there is certainly an element of skill in knowing when to go full throttle in pursuit of your favorite prize.
Current prizes for the SNICKERS(R) ULTIMATE GARAGE SALE!(TM) Sweepstakes include:
— A 2009 Toyota Matrix \"S\" — A VIP trip for four to Miami, Fla., to attend the NASCAR(R) season finale — 30 $500 SUNOCO(R) Gift Cards — Six Sony(R) Home Entertainment Systems — 10 CRAFTSMAN(R) Official Tools of NASCAR(R) Ultimate Tool Kits — 50 NASCAR(R) Sprint Fan View(TM) devices — 100 TISSOT PR50 NASCAR(R) Special Edition watches — Eight $5,000 home makeovers from Home Depot. — 70 Richard Petty Driving Experiences — 50 EA Sports(TM) PS3 3-Game Pack featuring NASCAR(R) '08, Madden '08 & Tiger Woods PGA Tour Golf
For more information about the SNICKERS(R) ULTIMATE GARAGE SALE!(TM) Sweepstakes, log onto http://www.snickers.com.
About Mars Snackfood US
Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J., Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J., includes some of the world's favorite brands such as DOVE(R) Brand Chocolate, M&M'S(R) Brand, MILKY WAY(R) Brand, SKITTLES(R) Brand, SNICKERS(R) Brand, STARBURST(R) Brand, 3 MUSKETEERS(R) Brand, TWIX(R) Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, and WHISKAS(R) Brand Food for Cats. Please visit http://www.mars.com.
SOURCE Mars Snackfood US
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