RedEnvelope, Inc. News
RedEnvelope, Inc. Reports Third Quarter Fiscal 2008 Results
Net revenues for the third quarter of fiscal 2008 were
For the thirty-nine weeks ended
Third Quarter Fiscal 2008 Business Highlights — Net revenues per order decreased to approximately $91, compared to approximately $93 in Q3 fiscal 2007 — Gross profit per order decreased to approximately $44 compared to $50 in Q3 fiscal 2007 — Approximately 495,000 orders shipped, a decrease of approximately 20% from the same period of the prior year, primarily due to a decline in customer response rates and a reduction in marketing expenditures for new customer prospecting in the second half of fiscal 2007 — New customers grew by approximately 134,000 from the end of Q2 fiscal 2008, compared with an increase of 227,000 during the third quarter of fiscal 2007, resulting in a total customer file of approximately 3.6 million names
Gross profit margin was approximately 48.7% in the third quarter of fiscal 2008, compared to 54.1% in the same period last fiscal year, primarily due to the ongoing shift in merchandising strategy and product mix.
Marketing expenses in the third quarter of fiscal 2008 were
Third quarter fulfillment expenses were flat year-over-year at
General and administrative expenses were
As of
At the end of the third quarter, inventory was
Management Discussion and Analysis
"We entered the third quarter with a significantly freshened creative message. However, as I had indicated previously, we also entered the quarter with negative customer file dynamics and decreased response rates, and, with legacy merchandising that we were completely unable to affect for fall, and largely unable to affect for holiday.
Despite these constraints we hoped that our renewed creative statement would drive an up-tick in performance in fall and holiday. Unfortunately this was not the case. Revenue came in at the low end of our pre-season forecasts. Margins were also affected by promotional activity necessary to drive revenue in holiday.
Third quarter performance was a catalog driven issue. Our web business performed well through holiday. We hit our revenue plan while also reducing marketing spend significantly from our original plan. Our catalog response rates were low through both fall and holiday. They were particularly low in prospecting. We increased prospecting circulation in holiday in hopes of beginning to rebuild our customer file, but did not achieve our goals.
Analyzing the data for fall and holiday, and, based also on the extensive customer file and merchandise analysis that we have engaged in since last summer, we believe that we understand the dynamics of the business and the causes of the shortfalls that the business has been experiencing. The most significant elements that contributed to our catalog response rate decline are: a steady upward trend in our catalog price points; mis-alignment of some of our merchandise categories; and excessive variance in the performance of new catalog products. It was obviously also a challenging environment — an environment in which consumer caution exacerbated our price point creep — but the damage is primarily self-inflicted and the result of strategic decisions made in the first half of 2006.
Looking forward, the good news is that these problems are fixable. We believe that the data support a quite clear strategy to take the combined web and catalogue business to break-even. The new team at RedEnvelope has coalesced wonderfully. We have in the management team a terrific set of talents, and a focused and unified view of the business. After eight months of deep analysis, I believe we now have strong visibility into what it will take to make the model work.
Concurrently, the damage done by the past two years means that our balance sheet is now inadequate, as it stands, to execute this process. Accordingly, we have begun an aggressive process to capitalize the transition that we believe can occur in the business. We are also looking at ways to accelerate that transition, and create additional value, through combinations and partnerships that leverage our core assets. We have multiple discussions underway with a variety of potential partners, and it is our goal to have a resolution to our balance sheet situation in the next 90 days. We continue to believe that the RedEnvelope brand is strong and that the business model can be compelling. The team is focused on driving the transition and we will be aggressively seeking the new partners necessary to realize the value intrinsic in the brand, the product, and the customer file.
About RedEnvelope, Inc.
RedEnvelope, Inc. is a retailer dedicated to inspiring people to celebrate their relationships through giving. RedEnvelope offers an extensive collection of imaginative gifts through its webstore, http://www.RedEnvelope.com.
"RedEnvelope" is a registered trademark of RedEnvelope, Inc.
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements contained in this press release include, among others, statements regarding our ability to secure additional financing, our ability to continue as a going concern and our ability to re-energize the RedEnvelope brand. Such statements are based upon current expectations and involve risks and uncertainties. Our actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of several factors. Factors that could affect future performance include, but are not limited to: any failure to address our funding requirements and continue as a going concern; marketing, advertising and customer acquisition programs and related expenditures may not achieve desired results; cost-control measures may fail to yield satisfactory results; changes in key management positions and personnel; the inability to attract and retain qualified managerial, creative and technical personnel; integration of recently hired key personnel, and other managerial, technical, finance, accounting and operations personnel, and potential disruption occasioned thereby; failure of the market to accept our new or existing products and competition relating to such products; planned and ongoing fulfillment center and system upgrades and enhancements could fail to achieve desired results or cost savings or could take longer or incur greater costs than anticipated to implement; difficulties encountered in, or increased costs of, fulfillment; economic conditions and changes in consumer spending levels; any significant disruption of our operations due to network or systems failures or disruptions, power outages, regulatory actions, natural disasters or attacks; difficulties encountered in predicting consumer preferences, managing inventory levels or gaining access to popular products; increased or more effective competition from other retailers; difficulties encountered in managing our growth; increased costs for, or delays or difficulties in the receipt of, merchandise ordered by us; seasonality of the retail business; increases in shipping, advertising or marketing costs; intellectual property or other claims that may have an adverse effect on our financial results product offerings or technology; difficulties encountered in properly staffing our operations or providing satisfactory customer service; changes in government or regulatory requirements affecting e-commerce that may restrict, or increase the cost of, our operations, and other risk factors described in detail in our Report on Form 10-K for the fiscal year ended
Investor Contact: Andrew Greenebaum/Christine Lumpkins ICR, Inc. agreenebaum@icrinc.com; clumpkins@icrinc.com (310) 954-1100 - Financial Tables Follow - REDENVELOPE, INC. STATEMENTS OF OPERATIONS (Unaudited) Thirteen Weeks Ended Thirty-nine Weeks Ended December 30, December 31, December 30, December 31, 2007 % 2006 % 2007 % 2006 % (In thousands, except for per share data) Net revenues $45,195 100.0% $56,987 100.0% $85,596 100.0% $99,376 100.0% Cost of sales 23,196 51.3% 26,157 45.9% 45,048 52.6% 46,569 46.9% Gross profit 21,999 48.7% 30,830 54.1% 40,548 47.4% 52,807 53.1% Operating expenses: Fulfillment 7,382 16.3% 7,449 13.1% 13,665 16.0% 13,655 13.7% Marketing 13,478 29.8% 12,569 22.1% 23,438 27.4% 22,019 22.2% General and admini- strative 5,466 12.2% 5,519 9.7% 21,881 25.5% 16,515 16.6% Total operating expenses 26,326 58.3% 25,537 44.8% 58,984 68.9% 52,189 52.5% (Loss) income from operations (4,327) -9.6% 5,293 9.3% (18,436)-21.5% 618 0.6% Interest (expense) income, net (7) 0.0% 14 0.0% 216 0.2% 101 0.1% Net (loss) income $(4,334) -9.6% $5,307 9.3%$(18,220)-21.3% $719 0.7% Net (loss) income per share - basic $(0.45) $0.56 $(1.91) $0.08 Net (loss) income per share - diluted $(0.45) $0.56 $(1.91) $0.08 Weighted average shares outstanding - basic 9,526 9,458 9,523 9,369 Weighted average shares outstanding - diluted 9,526 9,488 9,523 9,477 REDENVELOPE, INC. BALANCE SHEETS (Unaudited) December 30, April 1, December 31, 2007 2007 2006 (In thousands) ASSETS Current assets: Cash and cash equivalents $12,345 $13,245 $23,471 Accounts receivable, net 2,679 1,050 3,300 Inventory 9,177 14,288 14,466 Prepaid catalog costs and other current assets 2,288 2,423 3,081 Total current assets 26,489 31,006 44,318 Property and equipment, net 6,240 8,221 7,682 Other assets 379 184 193 Total assets $33,108 $39,411 $52,193 LIABILITIES AND STOCKHOLDERS' EQUITY Current liabilities: Accounts payable and accrued expenses $22,987 $12,463 $21,712 Capital lease obligations, current 148 207 207 Total current liabilities 23,135 12,670 21,919 Capital lease obligations, long-term 288 350 403 Deferred rent 368 502 548 Total liabilities 23,791 13,522 22,870 Stockholders' equity: Common stock 96 96 97 Additional paid-in capital 120,403 118,800 117,978 Deferred compensation - (1) - Notes receivable from stockholders - (44) (44) Accumulated deficit (111,182) (92,962) (88,708) Total stockholders' equity 9,317 25,889 29,323 Total liabilities and stockholders' equity $33,108 $39,411 $52,193 REDENVELOPE, INC. STATEMENTS OF CASH FLOWS (Unaudited) Thirty-nine Weeks Ended December 30, December 31, 2007 2006 (In thousands) Cash Flows From Operating Activities: Net (loss) income $ (18,220) $ 719 Adjustments to reconcile net (loss) income to net cash provided by operating activities: Depreciation and amortization 1,830 2,357 Stock-based compensation 1,538 1,921 Asset impairment 3,520 - Other non-cash charges (106) (114) Changes in current assets and liabilities: Accounts receivable, net (1,629) (2,246) Inventory 5,111 5,224 Prepaid catalog costs and other current assets (88) (237) Accounts payable 8,463 5,302 Accrued expenses and other current liabilities 2,604 2,914 Net cash provided by operating activities 3,023 15,840 Cash Flows From Investing Activities: Maturities of short-term investments - 11,619 Purchases of short-term investments - (4,857) Repayment of note receivable 44 - Purchases of property and equipment (3,866) (2,620) Net cash (used in) provided by investing activities (3,822) 4,142 Cash Flows From Financing Activities: Proceeds from issuance of common stock 66 692 Principal payments on capital lease obligations (167) (336) Proceeds from line of credit 5,800 6,700 Repayment of line of credit (5,800) (6,700) Payment of debt issuance costs - (144) Net cash (used in) provided by financing activities (101) 212 Net (decrease) increase in cash and cash equivalents (900) 20,194 Cash and cash equivalents at beginning of period 13,245 3,277 Cash and cash equivalents at end of period $ 12,345 $ 23,471
SOURCE RedEnvelope, Inc.
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