Dick's Sporting Goods, Inc. News
Dick's Sporting Goods Becomes Official Partner of Major League Lacrosse
PITTSBURGH, Feb. 12 PRNewswire-FirstCall — Dick's Sporting Goods, Inc. (NYSE: DKS) and Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, have come to terms on a multi-year sponsorship agreement, according to MLL Commissioner David Gross.
"We are quite pleased to have the largest sporting goods retailer in the U.S., Dick's Sporting Goods, on board as an Official Partner of this league," said Gross. "We are also happy to have them join our national broadcasts on ESPN2 as presenting sponsor of the helmet cam."
The use of helmet cams was one of many new features incorporated into the MLL Game of the Week broadcasts on ESPN2 last season. Other features included the use of telestrators and placing microphones on several players during each game. Starting in 2007, all MLL games on ESPN2 games were broadcast in high- definition for the first time.
In additional to their involvement with the ESPN2 broadcasts, Dick's will become the uniform sponsor of the Denver Outlaws, receiving logo placement on Denver's uniform jersey and shorts. Dick's will also receive signage boards at each MLL venue.
As an Official Partner of Major League Lacrosse, Dick's receives the rights to use the MLL and team logos, as well as MLL and team wordmarks in promotional and marketing purposes.
"The sport of lacrosse has grown tremendously throughout the country over the last several years and Dick's Sporting Goods is thrilled to now be a part of that growth through our sponsorship of Major League Lacrosse and the national TV coverage on ESPN2," said Jeffrey R. Hennion, Executive Vice President and Chief Marketing Officer for Dick's Sporting Goods.
About DICK'S Sporting Goods
Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of November 3, 2007, the Company operated 340 Dick's Sporting Goods stores in 36 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, a multi-channel golf specialty retailer, with 77 stores in 29 states, ecommerce websites and catalog operations, and Chick's Sporting Goods, which operates 15 specialty sporting goods stores in Southern California.
About Major League Lacrosse
Major League Lacrosse, a 10-team professional outdoor lacrosse league, was founded in 1999 by fitness entrepreneur Jake Steinfeld, CEO of Body by Jake Global L.L.C., and founding partners Dave Morrow, a former champion lacrosse player and now CEO of Warrior Lacrosse, a leading global provider of innovative and high performance lacrosse equipment; Timothy B. Robertson, former CEO of The Family Channel and the current chairman of Bay Shore Enterprises, L.L.C., an investment holding company with activities in international media and Internet technology ventures; and Jim Davis, chairman and CEO of New Balance. The MLL commenced play in June of 2001. The MLL is comprised of two conferences. The Eastern Conference contains the original six teams, Boston, Long Island, New Jersey, Philadelphia, Rochester and Washington. The Western Conference debuted in the 2006 season with MLL expansion franchises Chicago, Denver, Los Angeles and San Francisco. Additional league information can be found at www.majorleaguelacrosse.com.
Contact: Rachel Spates Major League Lacrosse Office: (617) 746-9980 Mobile: (617) 680-2642 rspates@majorleaguelacrosse.com
SOURCE Dick's Sporting Goods, Inc.
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