ProLink Solutions News

ProLink Solutions Announces Record Fourth Quarter Revenue

CHANDLER, Ariz., Feb. 12 PRNewswire-FirstCall — ProLink Solutions, a wholly-owned subsidiary of ProLink Holdings Corp. (OTC Bulletin Board: PLKH) and the world's leading provider of Global Positioning Satellite ("GPS") golf course management systems and digital out-of-home on-course advertising, announced today preliminary unaudited results for its fourth quarter ended December 31, 2007. The Company generated revenue in excess of $6.0 million, a significant increase compared to the same period in fiscal 2006 when the Company had revenue of approximately $3.8 million. The fourth quarter is seasonally a slower period for the Company as many of the golf courses in the Eastern and Midwestern parts of the country are closed. Gross margin of approximately 52% for the period was up over 100% as compared to the fiscal 2006 fourth quarter. A significant increase in new system sales and upgrades, advertising revenues and greater adoption of the ProLink System contributed to the higher revenue and improved profitability. These increases more than offset the impact of reduced international volumes. The Company also expects operating expenses to have declined in the fourth quarter 2007, as a result of the completion of a restructuring and realignment previously disclosed.

"The fourth quarter results reflected many of the initiatives we implemented earlier in 2007," said Lawrence D. Bain, CEO of ProLink Solutions. "Advertising sales continue to develop well despite the fact that it was too early to see the financial impact of our agreement with ABC News Media Sales. We also continued the trend seen during the third quarter 2007, as new course upgrades, installations and refinancing increased, despite the fourth quarter being our slowest quarter of the year. We are pleased that the operating changes we implemented during the summer have helped to improve profitability. Our gross margin, which was 40.1 percent in the second quarter and 48.0 percent in the third quarter, continues to improve. We anticipate gross margin to continue being strong in fiscal 2008 as revenue from digital media sales continues to grow. We believe a more favorable mix of business, combined with the operational improvements we made during the second half of 2007, positions ProLink to deliver solid operating results in 2008."

"Although we expect some near-term volatility in our European business due to the termination of our distribution agreement with Elumina, we expect the other international markets we operate in to continue to grow. The European markets should get back on line shortly as we devote direct attention to Europe until we appoint a replacement distributor," concluded Bain.

The Company expects to record a non-cash reserve, as previously disclosed, related to the receivable with Elumina, when it reports its complete fiscal 2007 results in late March.

About ProLink

ProLink Solutions is the world's leading provider of GPS golf course management systems and revenue-generating on-course advertising. ProLink Solutions' core philosophy is to be a "Trusted Partner" to its golf-course customers. From enhancing golfers' overall experience and improving pace-of-play, to increasing current revenue streams and creating new profit centers for golf courses, ProLink Solutions' products and services have captured markets both nationally and globally. For more information about ProLink, visit http://www.goprolink.com, call 480.753.2337 or email info@goprolink.com.

Safe Harbor

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about ProLink Holdings Corp. (PLKH). Forward looking statements are statements that are not historical facts. Such forward looking statements, based upon the current beliefs and expectations of ProLink's management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The information set forth herein should be read in light of such risks. ProLink Solutions does not assume any obligation to update the information contained in this press release.

CONTACT: Daniel Mitchell Buffalo Communications 253.312.4536 dmitchell@billycaspergolf.com Investor Relations Contact: CEOcast, Inc. Gary Nash 212.732.4300 gnash@ceocast.com

SOURCE ProLink Holdings Corp.

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