BooRah Inc. News

BooRah Launches Online Restaurant Review Guide in Boston, Chicago, Atlanta and Seattle

MOUNTAIN VIEW, Calif., Feb. 12 PRNewswire — BooRah today announced the launch of its online restaurant review guide, www.BooRah.com, in Boston, Chicago, Atlanta and Seattle. BooRah gives residents and visitors in these metropolitan areas an easier way to find great local restaurants. Built on patent-pending summarization technology, BooRah is an easy-to-use, personalized review guide that automatically compiles online reviews from bloggers, professional critics and consumers.

"BooRah is the only site that transforms the millions of online reviews on the Web into easily understandable summaries and in-depth ratings," said Eric Moyer, CEO and co-founder of BooRah. "Further, BooRah enables consumers to see all restaurant information in one place — easily connecting people to the restaurants they most desire and helping them discover new places to try."

The BooRah review guide features detailed ratings, menus, photographs, restaurant discounts and coupons, keyword searches and other relevant restaurant information compiled from hundreds of sources on the Internet. BooRah offers a unique "Boo" (bad) and "Rah" (good) rating system that automatically scans and summarizes reviews, quantifies comments and sentiments, and incorporates them into detailed ratings for the consumer. The BooRah rating system evaluates restaurants on food, service, and ambiance — and provides an overall rating, making it easy to choose the perfect restaurant for any occasion. BooRah's advanced search features let consumers easily find popular and hard-to-find features alike, including great "clam chowder" in Boston, "great seafood" in Seattle, "italian beef" in Chicago, or "ribs" in Atlanta.

Launched February 2007 in the San Francisco, Los Angeles, and New York metropolitan areas, BooRah is available at www.BooRah.com, and BooRah ratings and summaries are available on leading community news and information websites such as Palo Alto Online and the San Francisco Bay Guardian.

About BooRah

BooRah is the ultimate personalized review guide, providing a smarter way to find great restaurants. BooRah's patent-pending summarization technology automatically condenses a comprehensive collection of online reviews from bloggers, professional critics and consumers, and delivers these results in the most relevant fashion to a consumer. BooRah's technology helps local business owners track their reviews reputation online and capitalize on the growing trend of user-generated recommendations. Founded in 2006, BooRah is privately held and based in Mountain View, California. Visit http://www.BooRah.com for more information.

SOURCE BooRah Inc.

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