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OrthoLite News

Merrell Updates Performance Line with the Launch of OrthoLite Insoles

AMHERST, Mass., Feb. 7 PRNewswire — OrthoLite, the leader of open cell foam insoles, has partnered with Merrell to incorporate its proprietary insoles into more than 100 footwear styles. By early 2008, Merrell will expand the number of shoes OrthoLite insoles throughout most of their line; raising the bar of comfort and performance by millions of pairs.

In addition, Merrell will introduce a new line of aftermarket insoles to offer customers additional comfort with OrthoLite technology. The new insoles will contain all the benefits of traditional OrthoLite foams, such as long- lasting cushioning and moisture wicking for an optimal in-shoe environment. Additionally, the new insoles will offer a wider variety of size options to create a better fit. The suggested retail price for the insoles will be $10.

"When looking for the best way to provide customers with a high-quality insole, the decision to partner with OrthoLite was easy," said Yahn Lebo, strategic business unit manager for Outventure, Merrell. "No other insole is able to provide the balance of anti-odor properties, breathability, moisture wicking and long-lasting comfort to our customers."

"Merrell's long history of creating quality performance footwear combined with OrthoLite's customized technology and benefits will offer outdoor enthusiasts an enhanced level of comfort." said Glenn Barrett, OrthoLite CEO.

Consumers will be able to easily identify styles that offer OrthoLite comfort by looking for the logo on the shoe's insole. Merrell footwear and insoles are available at Merrell stores, at retailers nationwide or by visiting www.merrell.com.

OrthoLite Company Overview:

OrthoLite, headquartered in Amherst, MA, is the world's leading supplier of open cell foam insoles found in more than 50 million shoes each year including Asics, Nike, Adidas, New Balance, Merrell and Timberland. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort, breathability and durability. OrthoLite was originally founded in 1997 and is a product of O2 Partners LLC.

Merrell Company Overview:

Merrell(R) is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. that also includes Patagonia Footwear. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company's portfolio of highly-recognized brands includes: Bates(R), Hush Puppies(R), HYTEST(R), Merrell(R), Sebago and Wolverine(R). The Company is also the exclusive footwear licensee of the following popular brands: CAT(R), Harley-Davidson(R) and Patagonia(R). The Company's products are carried by leading retailers in the U.S. and globally in over 180 countries. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329.

SOURCE OrthoLite