Articles

RAB News

Bid4Spots Announces $8 Million Dollars Transacted in Last-Minute Radio Marketplace

ENCINO, Calif., Feb. 7 PRNewswire — As 2008 begins, Bid4Spots, the marketplace for last-minute radio airtime (http://www.bid4spots.com), marks another milestone — crossing the $8 million dollar threshold. After the company began beta testing the site in 2005, formal operations began in 2006. Since then, the marketplace has gained traction and industry acceptance, and radio stations continue to embrace Bid4Spots as a confidential and supplemental outlet for their unsold inventory sales.

"We believe this is a really significant milestone, not only for our company but, more importantly, for the radio community," commented Dave Newmark, CEO of Bid4Spots. "Despite what the media coverage would suggest, we believe radio continues to be an attractive, proven medium for advertisers. We are especially pleased with this announcement as it also represents a significant amount of new dollars and new-to-radio advertisers channeled to stations that are active participants in the Bid4Spots marketplace."

To date, more than 2,600 terrestrial broadcasters have enrolled in the marketplace, representing a significant portion of the US radio broadcasting community and stations from all major owner groups are represented.

In addition, the Company will be sponsoring a workshop at the Radio Advertising Bureau (RAB) show in Atlanta on Tuesday, February 12, at 3:45pm in the Hanover FG area. NSMs and GSMs interested in learning how to harness the Bid4Spots marketplace as a channel for their unsold inventory are encouraged to join the session, which will highlight best practices and other techniques to maximize the value of their inventory and generate more incremental revenue to their station.

For more information on this session, please contact the Company at CustomerService@Bid4Spots.com or by calling our toll free number, (888) 8-Bid4Spots (824-3477).

About Bid4Spots.com

Bid4Spots is the leading marketplace for last-minute radio inventory. In addition to powering marketplaces in terrestrial radio inventory and online radio inventory, Bid4Spots has also expanded to the UK, and powers the eBay Media Marketplace for Radio. The Company's U.S. marketplace for terrestrial radio is used by 2,600+ radio stations nationwide, 1,800+ advertisers and 350+ agencies.

SOURCE Bid4Spots