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Chick-fil-A, Inc. News
Palm Coast Residents Deemed Biggest Chick-fil-A Fans in the Country
As part of the chain's 40th anniversary celebration last year, Chick-fil-A invited its fans to submit a video - up to one minute in length - that creatively pleaded their case as to why they believed they were the brand's most passionate fan. The top 10 videos were selected through an online vote and a panel of Chick-fil-A corporate marketing executives. The nine other finalists will be awarded free Chick-fil-A meals for a year and Chick-fil-A merchandise.
The Snelen twins' video was selected from nearly 100 submissions and featured their lifetime of experiences with Chick-fil-A. As tennis professionals, the twins appreciate the chain's healthy menu items and have dined at a Chick-fil-A restaurant in more than 50 cities in 11 states. Highlights of the video include Rachel winning a local cow naming contest by submitting the name "Nugget" in 1996 and the twins' effort to introduce people from more than 15 countries to their favorite restaurant, Chick-fil-A.
"Chick-fil-A is honored to have so many passionate customers across the country, and we thought this promotion would be a great culmination to our 40th anniversary celebration," said
In one of its first engagements into the realm of consumer-generated media, Chick-fil-A initiated the contest to give the chain's most devoted customers an online voice to express their passion for the brand. As a result, Chick-fil-A discovered the true diversity of its customer base. Submissions ranged from toddlers "mooing" their love of the brand to teachers leveraging their students to seniors braving the use of video cameras and computers to tell their lifelong Chick-fil-A stories.
Creativity also varied. One fan showed off his computer editing skills to create a story of how a pair of magical slippers whisked him away to Chick-fil-A at the first sign of hunger, while another loyalist decorated her entire house - from window dressings to wall decor to bedspreads - with Chick-fil-A-branded items.
The top 10 Biggest Fan videos are posted on the Chick-fil-A Web site: www.chick-fil-a.com . In addition to the Snelen video, the other top 10 video winners include:
— Joel Berry, West Covina, Calif. - Sings his order at the Chick-fil-A drive-thru. — Kelsey Bridges, Centerville, Ohio - This pet owner's dog drives to Chick-fil-A for take-out. — Christine Cole, Carrollton, Ga. - Teacher transforms into a Cow before her students' eyes. — Michael Graber, Greenwood, Ind. - Entire family dresses like the Chick-fil-A Cows for the day. — Darryl Hill, Louisville, Tenn. - Boy's magical cow slippers transport him to local Chick-fil-A. — Brad Holt, Denton, Texas - Travels by car, helicopter and parachute to get to Chick-fil-A. — Chip McAfee, Texarkana, Ark. - Fanatic paints his face and celebrates food orders. — Darlene McKeehan, Stockbridge, Ga. - Decorates entire house in Chick-fil-A paraphernalia. — Suzy Stedman, Waterford, Calif. - She travels great distances to eat at Chick-fil-A.
About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick- service chicken restaurant chain (based on sales), with more than 1,365 restaurants in 37 states and Washington D.C. In 2007, Chick-fil-A produced record sales of
Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House(R) and Truett's Grill(R) full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com , www.chick-fil-apressroom.com or www.truettcathy.com .
SOURCE Chick-fil-A, Inc.
